Crown and Nestlé Professional came together to create a new packing format for the NESCAFÉ® range of coffee brands in the UK professional market.
With a desire to deliver market leading innovation across the NESCAFÉ® Original, NESCAFÉ® Gold Blend and NESCAFÉ® Azera brands, the commercial giant approached us knowing our in-house R&D team could meet the demands of the brief for a new packaging shape to replace the current round composite containers.
The new container, is developed in three sizes - 500g, 750g and 1kg – and is comprised of three parts:
- A three-piece tin with a rounded, rectangular shape
- A resealable hinged-lid plastic cap, developed by AptarGroup, Inc., which uses “Click to Close” technology to keep contents fresh and lock-in flavor
- Our PeelSeam™ peelable end, which consists of a thin, flexible aluminum foil lid which is heat sealed to a rigid steel ring. Offering quick and easy removal, consumers need simply to grasp the small tab on the lid to open the package with a simple, fluid gesture
Our designers and engineers worked in partnership with Nestlé, from initial concept to final completion, to develop the container and to improve on the brand’s existing packaging style – a composite, cylindrical shaped tin with a plastic overcap. The resulting shape is a more ergonomic and user-friendly format, allowing consumers to easily hold the container in one hand for greater convenience and ease-of-use. Metal also lends itself to a crisper, more premium finish in terms of decoration, making it ideally suited for the high quality graphics on Nestlé packaging.
Consumer research, carried out by Nestlé, produced some of the most positive results seen by the company for any packaging format, which is testament to our collaboration. Consumers were impressed with the premium feel of the metal packaging, the functionality of shape and the resealable hinged lid that further protects the product within.