Crown Helps Ommegang Celebrate 15th Anniversary a With Creative Craft Beer Packaging Design
To celebrate its 15th anniversary, New York-based Brewery Ommegang worked with Crown to craft elegant luxury packaging that would hold 750ml bottles of Ommegang XV Reserve Ale, a Belgian-style Trappist Dark Ale.
It was critical to Ommegang that the beverage packaging communicated the exclusivity of the special ale, but also represented the quality of all the company’s products. Ommegang was already purchasing Crown closures and the brewer turned to us for our expertise in beer packaging design and custom packaging solutions.
The result was a sleek, “black on black” cylindrical promotional package that mirrors the final design of the bottle’s labeling. The container stands out on store shelves and serves as a collector’s item, extending the brand’s exposure long after consumption of the beer itself.