Let the Light Shine In

Innovative wine packaging for Perrier Jouët's Grand Brut champagne

At Crown, we understand that creative packaging ideas can enhance a brand’s image, adding greater depth to a consumer's visual and tactile experience. We developed modern luxury packaging for Perrier Jouët's Grand Brut champagne with a delicate, perforated outline of the brand's famous anemones. Embossing on the decorative tin further highlights the Perrier Jouët logo.

The unique packaging's interior is decorated in a light green hue. When consumers open the decorated tin and light shines inside, a soft “glow” is emitted through the perforation. A gold looped ribbon on the tin's lid adds a subtle touch of sophistication to this luxury packaging.

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