For Fort George, Beverage Cans Connect Consumers to the Arts

A Fort George Beer Can

To celebrate the spirit, flavor and sound of the Northwest U.S., Fort George Brewery partnered with Tender Loving Empire, a record label representing artists in the region, and Crown on a unique program. A seasonal brew called Tender Loving Empire NWPA (Northwest Pale Ale) packaged in beverage cans was the central component.

The NWPA “Wooden Sunset” beverage can features a design made from various wooden elements combined to look like a coastal sunset. Fort George leveraged our creative team’s printing expertise to translate artistic renderings into a final beer packaging design that could be produced on beverage cans.

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