Honoring the “12th Man” in Cans

The "12th Man" can by Hilliard

With vocal supporters being considered the “12th man on the field” for many football teams, brands often turn to eye-catching beverage can designs to engage fans across the U.S.

Ahead of Super Bowl XLVIII, Crown partnered with Hilliard’s Beer in Washington State on a unique beverage packaging design to capture the attention of the local professional football team’s followers. Our team provided counsel on key elements of the product package design and development process, including the overall look and feel, color scheme and proper ink weights necessary to achieve the best printed effect on the beverage can.

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