Mike Hess Brewing introduced its Open Mike™ beer can, becoming the only brewery in California to use Crown’s patented 360 End® technology. A simple pull tab removes the entire top end of the can, effectively turning the can into an instant pint glass. The cans and ends are fully recyclable and better for the environment than glass. As an added bonus, Open Mike™ ends use 10% less aluminum than other ends, so the switch also helps the brewer's overall sustainability initiative.
The first brand to feature the new packaging and Open Mike™ ends will be Habitus®, Double IPA, World Beer Cup gold award-winner in the Rye Beer category.