Beverage Cans Drive Sprecher Brewing’s Sales

Root Beer and Special Amber by Sprecher

To offer a broader range of choices to consumers, Sprecher Brewing Company chose to package its Special Amber and Root Beer in 12oz beverage cans from Crown.

Our team worked closely with Sprecher during the transition process, providing strategic counsel both in terms of color and imagery as the brewer had no prior experience with metal beer packaging design. We also manufactured the cans in our LaCrosse, Wisconsin facility, affording Sprecher the opportunity to support the local economy and reduce its environmental footprint by sourcing cans from nearby.

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