Duerr’s Debuts the Orbit® Closure
Crown's innovative Orbit® Closure made its market debut in the market on jars of Duerr’s range of jams and marmalades. With a design that significantly reduces the torque required to remove the lid, the Orbit® Closure makes jars twice as easy to open as compared to standard twist-off closures and enhances convenience for consumers of all ages.
To help Duerr’s draw consumer attention to the Orbit® Closure and communicate its benefits, we designed a label that included information about the opening sequence of the closure. The label directed consumers to Duerr’s website so they could provide feedback about the new food packaging. The cap also promoted the enhanced openability while retaining Duerr’s core brand identity.