Crown’s broad portfolio of promotional packaging includes also a unique, round-to-square container available now in 100mm height. Previously launched in a taller size specifically for the wine and spirits market, the shorter format opens up the use of this distinctive package to markets such as confectionery, biscuits, tea, and cosmetics. Square at the bottom, the tin tapers into a perfectly round opening at the top, providing strong differentiation that enables products to stand out in the busy retail environment. The flush lid further enhances the modern shape.
The uniqueness of the round-to-square container makes it a collectible item before a decorative finish has even been applied. A wide variety of finishes, inks, varnishes, and effects are available, from crackle, matt, and gloss to soft touch, perforations, and detailed embossing. Crown’s in-house design team ensure all visions are brought to life in metal, offering everything from packaging design and artwork services to proofing and specialist advice on materials, colours, effects, and samples.
In addition to differentiation, the tin offers all the benefits that come with being made from a 100% recyclable and infinitely recyclable material. Incredibly, between 80% and 90% of all steel ever produced is still in use today. Its physical properties remain intact after recycling, unlike other materials that are downgraded to less demanding uses. A metal container recycled today could be available on a retail platform in a similar form in a short time, although it is highly likely that once bought, the round-to-square tins will remain with the purchaser for some considerable time thereafter.