The European metal cans market is expected to reach €19,24 billion (US$19.95 billion) by 2026, with an expected CAGR of 2.33% from 2021 to 2026, according to a report by Research and Markets. This growth can be contributed to multiple factors, including an increased awareness for the sustainable properties of metal and a shift to off-premise consumption habits.
Our commitment to strengthening the Circular Economy is illustrated by several goals in our Twentyby30 sustainability program, including increasing metal recycling rates in all our major markets. Ambitious targets have been set, from a 70% recycling rate in the U.S. by 2030, to 80% in EMEA in the same timeframe.
April 28th is World Day for Safety and Health at Work. To coincide with the event, we are launching our “Stop. Think. Act.” campaign in our EMEA operations to emphasize the importance of our teams operating at the highest levels of health and safety. “Stop. Think. Act.” is an easy-to-remember outreach message that has enormous potential to prevent avoidable workplace incidents and injuries. It comprises three simple actions that will further improve safety standards across our operations, ensuring the behavior of teams is focused on constant vigilance on the shop floor.
Between 3.3 to 3.6 billion people—more than 40% of the world’s population—currently live in regions that are highly vulnerable to climate change, according to the latest IPCC (Intergovernmental Panel on Climate Change) report. The IPCC’s findings highlight the risks to humans and nature if global warming continues at its current pace and underscore the need for immediate action.
The design and decoration of beverage cans may appear, on the surface, to be a straightforward affair, but there is far more to achieving an outstanding result on shelf than simply choosing some pretty shapes and colors. There is also a psychological element to be considered, as design plays a major role in how consumers perceive and differentiate between dozens of packages on display.
Water is one of the most essential resources on our planet, serving multiple roles and millions of people at once. A few of water’s better-known services include providing millions with drinking water, ensuring food security and playing a vital function in the health and sanitation sectors. Beyond these direct connections, water also maintains a critical and complex relationship with biodiversity—an essential component of Earth’s ecosystems.
As part of our commitment to operating as a sustainable Company, we are proud of our latest recognition with a Zero Waste Certificate Initiative awarded by the Turkish government to our beverage can operations in Izmit and Osmaniye. The award is part of Turkey’s Zero Waste Policy, an action plan initiated in 2017 by local authorities, with the primary goal of collecting and separating all waste and increasing recycling rates, both in industrial and consumer environments across the country.
Did you know that when beverage cans are recycled, they can power more than 90% of their own production, meaning the format contributes to a smaller carbon footprint?
Despite the impact that is possible through such a small package, beverage cans have not yet been tapped for their full potential. Although the format stands as the most recycled drinks package in the world, countless cans are missorted every year and fail to make it through the recycling system successfully—meaning that instead of helping to power the world around them, some cans wind up in landfills.
Following the enormous success of our FORWARD program over the past four years, we are excited to bring it ‘forward’ once more for the fifth cycle in 2022. The initiative is designed to accelerate the careers of highly skilled graduates with two to five years of experience in engineering or commercial roles in the manufacturing industry and represents a unique and exciting opportunity for growth.
The COVID-19 pandemic altered how consumers view self-care and wellness, with many placing an increased focus on good-for-you options as part of overall healthier lifestyles. The beverage industry has continued to adapt and innovate to meet these priorities. Many products found on retail shelves fall into new or emerging categories, and metal has proven to be a popular choice where packaging is concerned.