Yardley, PA – March 06, 2019. Leading Scandinavian smoothie brand Froosh has chosen metal packaging to house its growing family of fruit smoothies. Responding to consumers’ need for fresh, nutritious snack items readily available to them, the thick blend of fresh fruit is packaged in sleek, bowl-shaped food cans from Crown. The single-serve container includes a separate compartment full of tasty, crisp granola and a spoon, maximizing convenience. 

In 1983, President Ronald Reagan declared February 11 National Inventors’ Day to commemorate Thomas Edison’s birthday. To celebrate, we are remembering Crown’s founder and own “father of invention,” William Painter, and exploring how his creative packaging innovations have revolutionized the beverage industry as we know it.

Packaging plays a key role in differentiating brands and driving sales throughout the beverage industry. However, for wine and spirits brands, which operate at the top tier of the spectrum, the importance of packaging is intensified. These premium products often epitomize leisure and luxury. As such, they need to project an outward appearance of high quality, elegance and sophistication. When you factor in that wines and spirits are popular as gift items during the holidays and for special occasions, the need for unique packaging is heightened even further. 

Consumer demand drives product proliferation across a wide variety of food and beverage categories. In order to keep their interest at point of sale, brands are increasingly going the extra mile to capture consumer attention. On second thought, let’s change that to five miles – representing the five senses that manufacturers can tap into with metal packaging solutions.