Yardley, PA – August 26, 2020. WAMI is an Italian water brand with a twist, aiming to make a difference to millions of people who lack access to clean, accessible water. Its mission is to turn the ordinary act of drinking water into something extraordinary by providing 100 liters of water to people in need every time a product is purchased.
The most recent “Love Canned Food Campaign” continues to gain momentum as it aims to dispel misconceptions that many consumers have about canned foods and promote the versatility and sustainable credentials of metal packaging. Against the backdrop of stay at home orders, the campaign has unfolded on social media and the radio to keep consumers informed about how to get the best from a wide variety of canned products. In recent months, shoppers in the U.K.
Sustainability has always been a core aspect of our business—present in the products we make and the way we operate. Now, the launch of our new Twentyby30 program will accelerate our efforts across all three dimensions of sustainability: environmental, social and governance.
As a metal packaging manufacturer, we have always underscored the importance product appearance holds in brand perception and experience. When enjoying a beverage, the packaging is the first and last interaction consumers have with the brand—and the right graphic design can make a world of difference in making those connections successful.
In the retail environment, brands have mere seconds to attract consumer attention and make an impact on their buying decisions. Color is a key influencer when consumers are forming their first impressions of a product, making it a critical component of package design.
In the first segment of our two-part blog series on color trends and their role in the consumer buying process, we provided background on an exciting research project we embarked on with color and trend forecaster Laura Perryman.
We are proud to be the recipient of Berlin Packaging’s 2019 Supplier of the Year award in recognition of our contributions to the company’s overall growth and expansion of its customer base. In the last few years, we have become one of the company’s fastest growing supply partners, providing beverage cans in a variety of sizes and styles to help craft brewers and other lower volume beverage producers across the United States utilize metal packaging.
Sometimes, an idea can spur a revolution. When we debuted the SuperEnd® beverage end in 2000, we knew it would be a gamechanger for the industry. By using 10% less metal than traditional designs, the end contributes to a lighter-weight beverage can that reduces material usage and requires less energy during distribution.
In February 2019, UPPIAlaunched a comprehensive communications campaign to promote the benefits of canned food to French consumers. The omnichannel campaign has been a resounding success, achieving4.1million engagements, including comments, likes, shares, and views, and exceeding its goal for interactions by almost 8%.
It takes only seconds for consumers to form their first impressions when choosing products from retail shelves. Colors, decorative finishes and textures are key to attracting their attention, and the way they work in harmony with materials such as metal can result in truly distinctive packages. This fact makes it vital for brands to understand what influences and motivates their target audiences, both now and in the future.