In a recent All About Cans blog post, we highlighted the nuances of printing on beverage cans—but that is just one piece of the design puzzle. From the first production step to the last, an array of technologies, tests and design elements work in harmony to ensure packaging makes an impact with consumers. In this latest post, we take a deeper dive into the dynamic can design process.
The can is a convenient, accessible and affordable solution for consumers seeking quick, nutritious and high-quality food options. They are also environmentally-friendly, help reduce food waste and fuel the economy. To shed light on metal cans and their attributes, we are debunking some common myths about this popular food packaging format:
Being a good corporate citizen and neighbor is a key part of our business philosophy and we embrace the opportunity to engage in the local communities where we operate. Our corporate citizenship activities focus on a wide range of issues including environmental protection, investing in local youth and preparing tomorrow’s workforce.
The best package designs appear effortless. However, behind every finished product is far more planning and precision than meets the eye. This is particularly true when it comes to designing graphics for beverage cans, which requires distinct skills and expertise to effectively translate imagery and deliver the intended quality. When created with precision, the right can designs yield a premium appearance and boost shelf appeal for brands competing for shelf space.
When creating a new beverage can, time to market is one of the most important factors for brands to take into consideration. With so many moving parts during the manufacturing process, from size selection to packaging design to filling, sealing and shipping, taking a beverage from concept to shelf can be a complex—and potentially time-consuming—process.
Today’s consumers favor greater transparency when it comes to the food and beverage products they purchase, seeking details about a product’s ingredients as well as their source, a brand’s manufacturing practices and a slew of other information. A recent Response Media study ranked the overall importance of product transparency to consumers at 99% for fresh food and 98% for packaged foods. The same study also highlighted that 70% of consumers are always, or often, influenced by the product transparency content when making a purchasing decision.
To help attract some of the future’s best and brightest engineers to Crown, representatives from our European Division participated in a recent International Job Fair organized at the Bovisa campus of Politecnico di Milano in Italy. Ambassadors from our food can plant in Parma and our aerosol can facility in Spilamberto joined our recruitment team to highlight what it is like to work for Crown and to answer questions.
For the 28th consecutive year, we are providing one-year post-secondary educational scholarships to the children of Crown employees worldwide through the John F. Connelly Scholarship Fund. A total of 133 scholarships were awarded at a ceremony held at our Yardley, PA headquarters.
At BrauBeviale 2019, we are demonstrating how our partnership approach adds business value for brands looking to adopt metal for their product packaging. The idea is simple, but at the same time far reaching, in that we offer support, guidance and expert technical input at every stage of the manufacturing process.
Safety, innovation, and efficiency have served as the foundation of our sustainability approach since we were founded over 125 years ago. At our stand at BrauBeviale 2019 (November 11-14) (#4-237, Hall 4), attendees will learn more about our sustainability commitments along with the significant progress we’ve made against them.
In 2016, we announced a series of ambitious sustainability goals to be achieved by the end of 2020: