As a metal packaging manufacturer, we have always underscored the importance product appearance holds in brand perception and experience. When enjoying a beverage, the packaging is the first and last interaction consumers have with the brand—and the right graphic design can make a world of difference in making those connections successful.
In the retail environment, brands have mere seconds to attract consumer attention and make an impact on their buying decisions. Color is a key influencer when consumers are forming their first impressions of a product, making it a critical component of package design.
In the first segment of our two-part blog series on color trends and their role in the consumer buying process, we provided background on an exciting research project we embarked on with color and trend forecaster Laura Perryman.
We are proud to be the recipient of Berlin Packaging’s 2019 Supplier of the Year award in recognition of our contributions to the company’s overall growth and expansion of its customer base. In the last few years, we have become one of the company’s fastest growing supply partners, providing beverage cans in a variety of sizes and styles to help craft brewers and other lower volume beverage producers across the United States utilize metal packaging.
Sometimes, an idea can spur a revolution. When we debuted the SuperEnd® beverage end in 2000, we knew it would be a gamechanger for the industry. By using 10% less metal than traditional designs, the end contributes to a lighter-weight beverage can that reduces material usage and requires less energy during distribution.
In February 2019, UPPIAlaunched a comprehensive communications campaign to promote the benefits of canned food to French consumers. The omnichannel campaign has been a resounding success, achieving4.1million engagements, including comments, likes, shares, and views, and exceeding its goal for interactions by almost 8%.
It takes only seconds for consumers to form their first impressions when choosing products from retail shelves. Colors, decorative finishes and textures are key to attracting their attention, and the way they work in harmony with materials such as metal can result in truly distinctive packages. This fact makes it vital for brands to understand what influences and motivates their target audiences, both now and in the future.
Millions of people around the world celebrate Earth Day each year to demonstrate their support for environmental protection. But for Dr. John Rost, who leads our global sustainability strategy, that is a year-round focus. In this Q&A, John answers some common questions about the company’s sustainability progress and what lies ahead.
Q: Crown is approaching the target date for completing its first set of sustainability goals. What progress has been made and how does it inform the next steps of the company’s journey?
In a recent All About Cans blog post, we highlighted the nuances of printing on beverage cans—but that is just one piece of the design puzzle. From the first production step to the last, an array of technologies, tests and design elements work in harmony to ensure packaging makes an impact with consumers. In this latest post, we take a deeper dive into the dynamic can design process.
The can is a convenient, accessible and affordable solution for consumers seeking quick, nutritious and high-quality food options. They are also environmentally-friendly, help reduce food waste and fuel the economy. To shed light on metal cans and their attributes, we are debunking some common myths about this popular food packaging format: