Picture of silver bottle caps
Monday, February 11, 2019

In 1983, President Ronald Reagan declared February 11 National Inventors’ Day to commemorate Thomas Edison’s birthday. To celebrate, we are remembering Crown’s founder and own “father of invention,” William Painter, and exploring how his creative packaging innovations have revolutionized the beverage industry as we know it.

Square tin with a picture of a man holding his chin
Wednesday, February 6, 2019

Due to the sheer number of health and beauty brands that consumers can choose from, image and presentation have become central components in the ability of a product to succeed. For cosmetic and personal care products to compete effectively on crowded store shelves, packaging must go the extra mile and drive marketing strategies.

One black metal tin and one white metal tin
Thursday, January 31, 2019

Packaging plays a key role in differentiating brands and driving sales throughout the beverage industry. However, for wine and spirits brands, which operate at the top tier of the spectrum, the importance of packaging is intensified. These premium products often epitomize leisure and luxury. As such, they need to project an outward appearance of high quality, elegance and sophistication. When you factor in that wines and spirits are popular as gift items during the holidays and for special occasions, the need for unique packaging is heightened even further. 

Father and son looking in the mirror and shaving
Monday, January 28, 2019

The Aerosol & Dispensing Forum and Packaging of Perfumes Cosmetics & Design 2019 (ADF & PCD) (January 30 – 31; Paris, France), is the perfect platform to showcase Crown’s latest advances in aerosol and cosmetics packaging design and technology.

Two teenagers sitting and drinking from beverage cans
Monday, January 21, 2019

Consumer demand drives product proliferation across a wide variety of food and beverage categories. In order to keep their interest at point of sale, brands are increasingly going the extra mile to capture consumer attention. On second thought, let’s change that to five miles – representing the five senses that manufacturers can tap into with metal packaging solutions.

Silver is the New Green
Wednesday, January 9, 2019

Consumer perception of the metal can is very positive. Canned food and beverages are a time-tested and highly dependable method of safely and efficiently packaging the products consumed daily. Cans stack easily on store shelves, fit neatly into refrigerators, are easy to store, chill quickly and stay cold longer.

Orange beverage can with FACT written along the side
Monday, January 7, 2019

Engagement between brands and consumers has never been greater. Modern technology has enabled a new generation of shoppers, who are able to comment on, share and review their experiences in real-time. This dialogue means that ‘brand experience’ is no longer shaped by the few, but by many. With the appetite for interaction increasing steadily in our digitally driven world, now is the perfect time to harness the power of connectivity to engage directly with consumers. 

Canned food infographic
Wednesday, December 19, 2018

The food can is a kitchen cabinet essential, with products ranging from staples like beans and soups to the more obscure, like a hamburger in a can! This vast variety of foods housed in tin and metal cans got us thinking–what canned products do people eat the most? In 2017, The Grocer partnered with Harris Interactive to find the answer, polling 2,025 consumers in the U.K.

Garbanzo beans in clear containers on a while table cloth
Wednesday, December 19, 2018

In recent years, the veganism movement has spiked globally. In the U.K., people are now eating 50% less beef, in Portugal, 60,000 people identify as vegan and in the U.S., there were as many searches for vegan Thanksgiving recipes in 2018 as there were for traditional turkey meals. To commemorate this rising ideology, World Vegan Month takes place every November, but the celebration is not just for those who choose to avoid meat or dairy products. Today, at least 40% of consumers are trying to incorporate more vegan foods into every meal. 

Women shopping in a grocery store looking at canned goods
Tuesday, December 18, 2018

Projected to have the most spending power of any generation, millennials make up approximately 20% of Europe’s population – creating a significant market opportunity for brand managers. Naturally, food manufacturers are eager to capture a competitive share of this demographic, but to do so, they must understand the buying behavior of these spontaneous, but value-driven consumers. 

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