The EU is seeking to become the first climate-neutral continent by 2050 as outlined in the European Green Deal. One of the deal’s key building blocks is the transition to the Circular Economy, which will reduce pressure on natural resources, create sustainable growth and jobs and help achieve the EU’s climate neutrality target.
Earlier this year, European Aluminium and Metal Packaging Europe (MPE) launched a joint Roadmap to move toward achieving 100% aluminum beverage can recycling in Europe by 2030. While the record recycling rate for aluminum beverage cans sits at an impressive 76.1% in Europe¹, the industry recognizes that there is more work to do.
At Crown, we believe Diversity and Inclusion are critical to our business success. We strive to create an environment where every individual within the Company has the opportunity to fulfill their full potential. In an effort to reach parity, we are committed to providing flexibility, support and creating opportunities for everyone, especially women across the world.
The year 2021 has become an important year for the U.K. when it comes to taking action on climate change. In addition to hosting the 26th UN Climate Change Conference of the Parties (COP26) later this year, the U.K. government will set the world’s most ambitious climate change target – to reduce emissions by 78% by 2035 compared to 1990 levels.
At the core of our accomplishments lies our diverse and talented workforce. Without the diversity of backgrounds and intellect among our team, we would not be where we are today. As we continue our journey in sustainability, we remain mindful of how fostering a diverse and inclusive workforce is vital to the future of our Company.
To capture greater insight, we spoke with Sidonie Lécluse, Senior Vice President, Diversity & Inclusion at Crown, who explained why we put people first in our sustainability journey.
Our Twentyby30 program spans across multiple pillars, which inform our larger goals in core areas of action critical to our business and industry. As we take strides as a Company, thoughtful governance and ethics guide our strategy at every level of the business.
To learn more about how we set our standards and approach decision-making, we caught up with Adam J. Dickstein, Senior Vice President, General Counsel and Secretary at Crown, who shed light on our processes and why they are vital to our organization.
According to the European Market Observatory for Fisheries and Aquaculture Products (Eumofa), in 2018, canned fish represented 25% of the consumption of fish in Europe, which is a significant share of the market. The trend has been experiencing a steady growth in the past years and has been accelerated by the pandemic. With some trends like home office (or lunch at home) and sustainability that are here to stay, it is likely that canned fish consumption will continue to rise on the long term.
As we mark the end of one chapter of sustainability and embark on another, we are eager to share the positive impact we have made to date in our industry through our 2020 Interim Sustainability Report. Titled, “Enduring Values, Continuous Progress,” our latest report demonstrates the responsibilities and commitments we maintain with our environments, communities and stakeholders as we dig into a new decade of action.
Creating a successful beverage package relies on thoughtful design at every level. While core branding and product information lives on the body of the container, beverage can ends play a critical, and often overlooked, role in consumer engagement. Numerous technology advancements have been made in beverage ends in recent years, allowing brand owners to increase interaction and stand out in a crowded retail landscape.