Is packaging wasted? Well, certainly, some packaging is. But it depends upon your definition of waste. If a metal can is placed into the general waste stream, for example, then yes, it is wasted. If it enters into the recycling stream, then perhaps the consumer sees it as a waste product sent for recycling, but the item itself is far from wasted.
October was a busy month for our European Ambassador Program, which focuses on recruitment activities and initiatives across our regional operations. Our team engaged in several events to help us identify the workforce of tomorrow.
Our food can plant in Murcia, Spain supported the Segura Food Bank’s “Apadrina una Calle” (“Sponsor a Street”) initiative – a project where symbolic aisles within the food bank’s facilities are named after companies that donate to this worthy cause. Our team participated in the celebratory event presided over by the Mayor of Murcia, José Francisco Ballesta, reinforcing the Company’s commitment to making a positive contribution to those in need in the local community.
A recent ranking from The Wall Street Journal narrowed down the 100 most sustainably managed companies in the world from a pool of more than 5,500 publicly traded companies, examining practices in areas such as business model and innovation, external social and product issues, employee and workplace topics, and the environment.
According to the United Nations Environment Programme, one-third of all of the food produced in the world each year — more than 1.3 billion metric tons — is wasted, representing 3.3 billion metric tons in annual carbon dioxide emissions. Here, we take an in depth look at the challenges surrounding the issue of food waste and how metal packaging can make a tangible difference to both the statistics and consumer behavior.
Today’s consumer faces an abundance of beverage options, with an array of flavors, portion sizes and selling points calling out from the shelf. To rise above the fray and secure a place in consumers’ shopping carts (whether physical or virtual), brands must design their products to make a meaningful first impression. Having an understanding of the distinctive decorative techniques that are possible for beverage cans is crucial in creating package designs that keep products from fading into the background.