Today, we’re more connected than ever before, and future generations will live in a world where digital interaction will influence even more aspects of our lives. New technology is changing the way society engages with everything around us, including packaging.

Safety is more than a priority, it’s a core value at Crown and it is instilled into each of our processes, procedures and systems. We aim to foster a Total Safety Culture by giving employees the support and tools they need to make safer decisions, correct unsafe behaviors and reduce incidents, injuries and near-misses.  

Today, August 4th, is IPA (India Pale Ale) Day.

The IPA, while a current staple in the craft beer and alcoholic beverage categories today, has a rich history that dates back to the 1700s. The IPA was created to solve the problem of providing beer for the British Empire in the east, namely in India, where it was too hot to brew. As such, a strong beer that could survive the grueling six-month journey from Britain was sought after. Ultimately, the IPA, which is a hoppy style beer within the broader category of pale ale, was developed. 

With the Fast Moving Consumer Goods (FMCG) market thriving in many parts of the world, product proliferation has been driven to new heights. For example, in the U.S. alone, 21,435 food and beverage products and 18,694 nonfood products were introduced to the market in 2016. That’s a lot of choice for consumers, but options are exactly what today’s shoppers are looking for.