Sealing the Deal with Health-Conscious Consumers
Organic and wellness products are growing in popularity across the global food and beverage industry and the United States in particular. As consumers become more health conscious, they’re reaching for natural foods that are free of artificial ingredients as well as protein composites like gluten, either for dietary reasons or to align with their changing beliefs as to what constitutes ‘healthy’ foods. In fact, the growth of the global organic food and beverage market is expected reach $211.44 billion by 2020.
As more and more consumers choose organic foods, brands must consider packaging as a critical component in their ability to deliver on the organic brand promise – especially because consumers are paying more for those options. Metal packaging is optimally suited to uphold the nutritional value of food and beverage products in this category because of its ability to provide barrier protection from light and oxygen. These essential properties assist in extending the shelf life for products without preservatives, and ultimately, reduce food waste.
In addition to preserving the freshness of organic products, metal cans also align well with consumers’ increasing desire to choose products that are better for the environment. As the third most abundant elements on the earth - aluminum and iron ore - are the building blocks of Crown's metal packaging, which are 100% and infinitely recyclable. For instance, more than 75% of all aluminum ever produced is still in circulation today, making metal a permanent material.
In this short video, Dr. Daniel Abramowicz, Crown’s Executive Vice President Technology & Regulatory Affairs, explores the power of the organics and wellness trend and the important role that packaging has to play in this growing sector.
 Grand View Research, “Organic Food & Beverages Market Analysis and Segment Forecasts to 2020” – March 2014 and Reportlinker.com, “Organic Food & Beverages: Global Market” – June 2014