Engagement between brands and consumers has never been greater. Modern technology has enabled a new generation of shoppers, who are able to comment on, share and review their experiences in real-time. This dialogue means that ‘brand experience’ is no longer shaped by the few, but by many. With the appetite for interaction increasing steadily in our digitally driven world, now is the perfect time to harness the power of connectivity to engage directly with consumers. 

In recent years, the veganism movement has spiked globally. In the U.K., people are now eating 50% less beef, in Portugal, 60,000 people identify as vegan and in the U.S., there were as many searches for vegan Thanksgiving recipes in 2018 as there were for traditional turkey meals. To commemorate this rising ideology, World Vegan Month takes place every November, but the celebration is not just for those who choose to avoid meat or dairy products. Today, at least 40% of consumers are trying to incorporate more vegan foods into every meal. 

In 1892, Crown’s founder, William Painter, invented a better way to package soft drinks and beer: the crown cork, more commonly known as the bottle cap. This sparked a revolution in the way we know not only beverages to be packaged across the world, but also food. The numerous benefits of cans, including convenience, production efficiency, durability, shelf life, and sustainability have led to the format remaining a top choice for food producers and consumers around the world for more than 200 years.

Crown Bevcan Europe & Middle East will return to BrauBeviale, Nuremberg (November 13-15) this year with a raft of unique packaging technologies that can help beverage brands distinguish themselves on retail shelves. Advances in shaping and decoration and alternative can sizes will be the key focus at Stand 4-4237, which demonstrate unique ways that brands build connections with today’s consumers.