In honor of Thomas Edison’s birthday, February 11 is designated as National Inventor’s Day. To commemorate this day, and in recognition of our 125th anniversary, which is being celebrated in 2017, Crown is honoring National Inventors Hall of Fame inductee and company founder, William Painter.
Beer has been a staple for consumers for thousands of years – first brewed by the Sumerians of ancient Mesopotamia about 5,000 years ago. The drink has been consumed from a variety of different types of containers during its rich history, including clay vessels by the Egyptians. Today’s date, January 24th, marks the anniversary of the sale of the first canned beer in the United States in Richmond, Virginia in 1935. Since then, cans have been rapidly adopted by national brewers and microbrewers, with the format accounting for more than half of the $20 billion U.S. beer industry.
Reveal, which uses temperature sensitive inks to engage consumers before, during and after beverage consumption, is an interactive technology developed by Crown Bevcan Europe & Middle East’s in-house Design Studio team. Using specially developed inks, which have been formulated in partnership with Chromatic Technologies, Inc. (CTI), graphics can change to ‘reveal’ specific imagery and messaging as the cold product inside is consumed, fostering greater interaction between consumers and brands.
Crown Europe is taking a proactive approach to filling its operational leadership positions of tomorrow with the FORWARD initiative. Designed to identify, recruit and train candidates with key foundational skills, the new program exposes participants to assignments that span countries and disciplines ranging from continuous improvement to engineering over a 24 to 36 month period.
When you think of your favorite packaged food or beverage, which of the five senses come to mind first? If you said touch, taste or smell, you’re not alone. Consumers routinely pick up products and touch them, or refer to the smell or taste of their favorite foods. These senses have served as inspiration for the packaging of food and beverages for decades. Sound is probably the least utilized sense when it comes to modern food and beverage packaging.