As a prominent member of the Can Manufacturers Institute (CMI), we are proud to be a part of the association’s Cans Get You Cooking campaign, which was recently recognized with the Public Relations Society of America’s (PRSA) 2015 Silver Anvil Awards for Excellence.
Brands have typically leveraged dazzling graphics and unique packaging shapes and convenience features to grab attention at point of sale. Recently, new technologies and innovations—particularly for metal packaging—have taken shelf appeal to a new level by creating packaging that truly engages the five senses.
They say a picture speaks a thousand words, which is why we are now letting Crown Specialty Packaging’s Pinterest do the talking for us! Our Pinterest has been designed to showcase some of Crown’s most creative packaging concepts – past and present.
What began as a minor Mexican holiday has brewed into one of the biggest beer-drinking celebrations in the United States. Americans bought 30.6 million cases of beer – that’s $658 million worth of brew – during the week of Cinco de Mayo in 2013.
At Crown, we pride ourselves on the fact that our many packaging innovations touch the lives of billions of people around the world every single day. We are always looking to improve our existing products as well as to pioneer new concepts with the goal of delivering innovation that responds directly to consumer needs and helps our customers build their brands. But as we keep our eyes on the future of innovation, it’s also important to look back at some of the packaging innovations that have changed the industry.