Yardley, PA – March 06, 2019. Leading Scandinavian smoothie brand Froosh has chosen metal packaging to house its growing family of fruit smoothies. Responding to consumers’ need for fresh, nutritious snack items readily available to them, the thick blend of fresh fruit is packaged in sleek, bowl-shaped food cans from Crown. The single-serve container includes a separate compartment full of tasty, crisp granola and a spoon, maximizing convenience.
Metal packaging has long been a popular format for preserved foods in France. Industry stakeholders remain committed to continually educating consumers about the multi-faceted benefits that deliver. This is precisely the mission of UPPIA.
In 1983, President Ronald Reagan declared February 11 National Inventors’ Day to commemorate Thomas Edison’s birthday. To celebrate, we are remembering Crown’s founder and own “father of invention,” William Painter, and exploring how his creative packaging innovations have revolutionized the beverage industry as we know it.
Due to the sheer number of health and beauty brands that consumers can choose from, image and presentation have become central components in the ability of a product to succeed. For cosmetic and personal care products to compete effectively on crowded store shelves, packaging must go the extra mile and drive marketing strategies.
Packaging plays a key role in differentiating brands and driving sales throughout the beverage industry. However, for wine and spirits brands, which operate at the top tier of the spectrum, the importance of packaging is intensified. These premium products often epitomize leisure and luxury. As such, they need to project an outward appearance of high quality, elegance and sophistication. When you factor in that wines and spirits are popular as gift items during the holidays and for special occasions, the need for unique packaging is heightened even further.
Consumer demand drives product proliferation across a wide variety of food and beverage categories. In order to keep their interest at point of sale, brands are increasingly going the extra mile to capture consumer attention. On second thought, let’s change that to five miles – representing the five senses that manufacturers can tap into with metal packaging solutions.
Consumer perception of the metal can is very positive. Canned food and beverages are a time-tested and highly dependable method of safely and efficiently packaging the products consumed daily. Cans stack easily on store shelves, fit neatly into refrigerators, are easy to store, chill quickly and stay cold longer.
Engagement between brands and consumers has never been greater. Modern technology has enabled a new generation of shoppers, who are able to comment on, share and review their experiences in real-time. This dialogue means that ‘brand experience’ is no longer shaped by the few, but by many. With the appetite for interaction increasing steadily in our digitally driven world, now is the perfect time to harness the power of connectivity to engage directly with consumers.
The food can is a kitchen cabinet essential, with products ranging from staples like beans and soups to the more obscure, like a hamburger in a can! This vast variety of foods housed in tin and metal cans got us thinking–what canned products do people eat the most? In 2017, The Grocer partnered with Harris Interactive to find the answer, polling 2,025 consumers in the U.K.