Sometimes, an idea can spur a revolution. When we debuted the SuperEnd® beverage end in 2000, we knew it would be a gamechanger for the industry. By using 10% less metal than traditional designs, the end contributes to a lighter-weight beverage can that reduces material usage and requires less energy during distribution.
In February 2019, UPPIAlaunched a comprehensive communications campaign to promote the benefits of canned food to French consumers. The omnichannel campaign has been a resounding success, achieving4.1million engagements, including comments, likes, shares, and views, and exceeding its goal for interactions by almost 8%.
It takes only seconds for consumers to form their first impressions when choosing products from retail shelves. Colors, decorative finishes and textures are key to attracting their attention, and the way they work in harmony with materials such as metal can result in truly distinctive packages. This fact makes it vital for brands to understand what influences and motivates their target audiences, both now and in the future.
Millions of people around the world celebrate Earth Day each year to demonstrate their support for environmental protection. But for Dr. John Rost, who leads our global sustainability strategy, that is a year-round focus. In this Q&A, John answers some common questions about the company’s sustainability progress and what lies ahead.
Q: Crown is approaching the target date for completing its first set of sustainability goals. What progress has been made and how does it inform the next steps of the company’s journey?
In a recent All About Cans blog post, we highlighted the nuances of printing on beverage cans—but that is just one piece of the design puzzle. From the first production step to the last, an array of technologies, tests and design elements work in harmony to ensure packaging makes an impact with consumers. In this latest post, we take a deeper dive into the dynamic can design process.
The can is a convenient, accessible and affordable solution for consumers seeking quick, nutritious and high-quality food options. They are also environmentally-friendly, help reduce food waste and fuel the economy. To shed light on metal cans and their attributes, we are debunking some common myths about this popular food packaging format:
Being a good corporate citizen and neighbor is a key part of our business philosophy and we embrace the opportunity to engage in the local communities where we operate. Our corporate citizenship activities focus on a wide range of issues including environmental protection, investing in local youth and preparing tomorrow’s workforce.
The best package designs appear effortless. However, behind every finished product is far more planning and precision than meets the eye. This is particularly true when it comes to designing graphics for beverage cans, which requires distinct skills and expertise to effectively translate imagery and deliver the intended quality. When created with precision, the right can designs yield a premium appearance and boost shelf appeal for brands competing for shelf space.
When creating a new beverage can, time to market is one of the most important factors for brands to take into consideration. With so many moving parts during the manufacturing process, from size selection to packaging design to filling, sealing and shipping, taking a beverage from concept to shelf can be a complex—and potentially time-consuming—process.
Today’s consumers favor greater transparency when it comes to the food and beverage products they purchase, seeking details about a product’s ingredients as well as their source, a brand’s manufacturing practices and a slew of other information. A recent Response Media study ranked the overall importance of product transparency to consumers at 99% for fresh food and 98% for packaged foods. The same study also highlighted that 70% of consumers are always, or often, influenced by the product transparency content when making a purchasing decision.