According to the European Market Observatory for Fisheries and Aquaculture Products (Eumofa), in 2018, canned fish represented 25% of the consumption of fish in Europe, which is a significant share of the market. The trend has been experiencing a steady growth in the past years and has been accelerated by the pandemic. With some trends like home office (or lunch at home) and sustainability that are here to stay, it is likely that canned fish consumption will continue to rise on the long term.
As we mark the end of one chapter of sustainability and embark on another, we are eager to share the positive impact we have made to date in our industry through our 2020 Interim Sustainability Report. Titled, “Enduring Values, Continuous Progress,” our latest report demonstrates the responsibilities and commitments we maintain with our environments, communities and stakeholders as we dig into a new decade of action.
Creating a successful beverage package relies on thoughtful design at every level. While core branding and product information lives on the body of the container, beverage can ends play a critical, and often overlooked, role in consumer engagement. Numerous technology advancements have been made in beverage ends in recent years, allowing brand owners to increase interaction and stand out in a crowded retail landscape.
The lives of consumers around the world were upended by the COVID-19 pandemic. Norms around work, school, travel and socialization changed virtually overnight. Eating habits also became fundamentally different, with a greater number of consumers cooking from home and eating healthier. The ability to physically visit retail stores also changed beyond recognition, and as a result e-commerce and direct-to-consumer models – which were already gaining huge traction pre-pandemic – accelerated rapidly in terms of sales.
With metal packaging as our primary product, sustainability is ingrained in our business and will remain a core value for our Company moving forward. Through our Twentyby30 program, we are working with industry partners to educate our supply chain about how the format’s high recyclability and recycling rates support collective goals to advance the Circular Economy.
As we begin to think about life post-COVID, we have an opportunity to reflect on how the pandemic changed our lives. For many of us, there was an increased focus on healthy habits and a reality check on the impact that food waste is having on our planet. Stop Food Waste Day on April 28 is a great reminder of the need to continue to collaborate across industries and educate consumers about how to tackle this major disruptor to the Earth’s health.
Every Day is World Day for Safety and Health at Work at Crown
The International Labour Organization (ILO) launched World Day for Safety and Health at Work in 2003 to raise awareness for the prevention of occupational accidents and diseases globally. As an international manufacturer that holds the health and wellbeing of its global associates in the highest regard, we are proud to support any campaign that promotes safe, healthy and decent work.
The start of a new decade has served as an important milestone in our ongoing sustainability journey. Leading up to and through the end of 2020, we took critical steps to advance our efforts and make a positive impact, including reaching past goals and setting new objectives that aim even higher. Looking ahead to 2030, we are committed to taking a leading position within our industry and to elevating the priorities of our stakeholders, from our investors and partners to our employees and their communities.
One of our goals is to continuously support young people in Europe with opportunities that will raise their interest in choosing a career in the manufacturing sector. For example, our European Ambassador Initiative is aimed to engage the next generation to consider Crown as a viable and rewarding career option.
Today marks Global Recycling Day, which recognizes the importance recycling plays in protecting the planet and brings the world together to prioritize sustainability. Led by the Global Recycling Foundation, the annual milestone implores the public to see opportunity rather than waste and to be thoughtful about what we throw away.