From store shelves to kitchen cupboards, packaging is an integral part of our daily lives. While its primary role is to deliver food safely and efficiently to the consumer, packaging is also a brands last chance to sway the consumers’ decision at the point of purchase. As the marketplace becomes ever more crowded, brands are fighting over a dwindling pool of consumer attention, racing to secure cost-effective ways to differentiate themselves on the shelf.

Earth Day 2018, slated for Sunday, April 22nd, is dedicated to ending plastic pollution that is commonly known to affect marine life, riddle beaches and landscapes with litter and clog waste streams and landfills.¹

Consumers and brand owners alike are placing a high value on sustainability. As part of this, how products are made and packaged, as well as how packages are ultimately disposed of, is under increased scrutiny and greater emphasis is being placed on moving towards a circular economy. Under this system, materials can be regenerated and constantly flow around a ‘closed loop,’ rather than being used once and then discarded.

February marks National Canned Food Month. If this is news to you, don’t fret: there are many ways you can still celebrate! Check out a few of our recommendations: