On March 21, we are celebrating International Fragrance Day, a full 24 hours dedicated to the billions of olfactory experiences that are possible in our day-to-day environment. Not all are perfume-related of course, and each one of us has a fragrance or scent that transports us to a place in time – the smell of paint freshly applied to a garden fence, for example, or the heady aroma of just-mown grass.
From November 13-15, 2018, over 40,000 beverage industry decision makers gathered at BrauBeviale, in what was the show’s most fruitful year in its history. We used the show as a platform to connect with current and potential customers, showcase our broad range of innovations, including interactive packaging, and demonstrate the role metal packaging can play in building brands.
Yardley, PA – March 06, 2019. Leading Scandinavian smoothie brand Froosh has chosen metal packaging to house its growing family of fruit smoothies. Responding to consumers’ need for fresh, nutritious snack items readily available to them, the thick blend of fresh fruit is packaged in sleek, bowl-shaped food cans from Crown. The single-serve container includes a separate compartment full of tasty, crisp granola and a spoon, maximizing convenience.
Metal packaging has long been a popular format for preserved foods in France. Industry stakeholders remain committed to continually educating consumers about the multi-faceted benefits that deliver. This is precisely the mission of UPPIA.
In 1983, President Ronald Reagan declared February 11 National Inventors’ Day to commemorate Thomas Edison’s birthday. To celebrate, we are remembering Crown’s founder and own “father of invention,” William Painter, and exploring how his creative packaging innovations have revolutionized the beverage industry as we know it.
Due to the sheer number of health and beauty brands that consumers can choose from, image and presentation have become central components in the ability of a product to succeed. For cosmetic and personal care products to compete effectively on crowded store shelves, packaging must go the extra mile and drive marketing strategies.
Packaging plays a key role in differentiating brands and driving sales throughout the beverage industry. However, for wine and spirits brands, which operate at the top tier of the spectrum, the importance of packaging is intensified. These premium products often epitomize leisure and luxury. As such, they need to project an outward appearance of high quality, elegance and sophistication. When you factor in that wines and spirits are popular as gift items during the holidays and for special occasions, the need for unique packaging is heightened even further.
Consumer demand drives product proliferation across a wide variety of food and beverage categories. In order to keep their interest at point of sale, brands are increasingly going the extra mile to capture consumer attention. On second thought, let’s change that to five miles – representing the five senses that manufacturers can tap into with metal packaging solutions.