According to the United Nations Environment Programme, one-third of all of the food produced in the world each year — more than 1.3 billion metric tons — is wasted, representing 3.3 billion metric tons in annual carbon dioxide emissions. Here, we take an in depth look at the challenges surrounding the issue of food waste and how metal packaging can make a tangible difference to both the statistics and consumer behavior.
Today’s consumer faces an abundance of beverage options, with an array of flavors, portion sizes and selling points calling out from the shelf. To rise above the fray and secure a place in consumers’ shopping carts (whether physical or virtual), brands must design their products to make a meaningful first impression. Having an understanding of the distinctive decorative techniques that are possible for beverage cans is crucial in creating package designs that keep products from fading into the background.
Yardley, PA – August 26, 2020. WAMI is an Italian water brand with a twist, aiming to make a difference to millions of people who lack access to clean, accessible water. Its mission is to turn the ordinary act of drinking water into something extraordinary by providing 100 liters of water to people in need every time a product is purchased.
The most recent “Love Canned Food Campaign” continues to gain momentum as it aims to dispel misconceptions that many consumers have about canned foods and promote the versatility and sustainable credentials of metal packaging. Against the backdrop of stay at home orders, the campaign has unfolded on social media and the radio to keep consumers informed about how to get the best from a wide variety of canned products. In recent months, shoppers in the U.K.
Sustainability has always been a core aspect of our business—present in the products we make and the way we operate. Now, the launch of our new Twentyby30 program will accelerate our efforts across all three dimensions of sustainability: environmental, social and governance.
As a metal packaging manufacturer, we have always underscored the importance product appearance holds in brand perception and experience. When enjoying a beverage, the packaging is the first and last interaction consumers have with the brand—and the right graphic design can make a world of difference in making those connections successful.
In the retail environment, brands have mere seconds to attract consumer attention and make an impact on their buying decisions. Color is a key influencer when consumers are forming their first impressions of a product, making it a critical component of package design.
In the first segment of our two-part blog series on color trends and their role in the consumer buying process, we provided background on an exciting research project we embarked on with color and trend forecaster Laura Perryman.
We are proud to be the recipient of Berlin Packaging’s 2019 Supplier of the Year award in recognition of our contributions to the company’s overall growth and expansion of its customer base. In the last few years, we have become one of the company’s fastest growing supply partners, providing beverage cans in a variety of sizes and styles to help craft brewers and other lower volume beverage producers across the United States utilize metal packaging.
