Consumers will often engage with a new product based on looks alone. An unusual shape, appealing graphics, vibrant colors and special printing effects are all tools that brands can leverage to design a compelling package. Whether aiming to communicate a brand’s identity or introducing a limited-edition product, there are endless opportunities to combine these techniques to capture consumer attention.
As World Whisky Day approaches (May 19), whiskey lovers around the world are preparing to celebrate! However you enjoy your whiskey – with ice, water, in a cocktail or simply on its own – this unique holiday gives you a great excuse to explore this delicious spirit.
This year’s Craft Brewers Conference, hosted in Nashville, TN, welcomed upwards of 14,000 attendees, 200 speakers and 700 exhibitors – including Crown Beverage Packaging North America.1 The show was a major success, offering the opportunity for Crown to meet with many of its craft beer customers and validating the value of metal packaging as a format for this still growing market.
In part I of this Designing Desirability blog series, we explored some of the factors our design team considers when helping customers develop a packaging concept. In this second and final post in this series, Thomas Maxwell-Wood, Senior Packaging Designer, CROWN Technology, talks about how metal packaging is perceived and how designers can work with the format.
From store shelves to kitchen cupboards, packaging is an integral part of our daily lives. While its primary role is to deliver food safely and efficiently to the consumer, packaging is also a brands last chance to sway the consumers’ decision at the point of purchase. As the marketplace becomes ever more crowded, brands are fighting over a dwindling pool of consumer attention, racing to secure cost-effective ways to differentiate themselves on the shelf.
Metal beverage cans offer the perfect packaging solution for beer manufacturers. Thanks to the double seam, found today on virtually all food cans and beverage cans, metal cans deliver an airtight, hermetic seal, which preserves the flavors and attributes that make each brand of craft beer unique.
Earth Day 2018, slated for Sunday, April 22nd, is dedicated to ending plastic pollution that is commonly known to affect marine life, riddle beaches and landscapes with litter and clog waste streams and landfills.1
This year, the annual holiday that is widely associated with the color green, falls on Saturday, March 17th. What started as a religious feast day in the 17th century to observe the death of Ireland’s patron saint, St. Patrick, has since transformed into a worldwide celebration, filled with unique foods and beverages.
Consumers and brand owners alike are placing a high value on sustainability. As part of this, how products are made and packaged, as well as how packages are ultimately disposed of, is under increased scrutiny and greater emphasis is being placed on moving towards a circular economy. Under this system, materials can be regenerated and constantly flow around a ‘closed loop,’ rather than being used once and then discarded.
Crown has pushed the envelope when it comes to innovation since day one. In 1892, our founder, William Painter, changed the trajectory of the beverage industry with the invention of the bottle cap (also known as the crown cork) and ultimately set the stage for a corporate culture focused on innovation. That focus still permeates throughout the Company today and drives various initiatives to keep us at the forefront of the metal packaging industry.