Consumer perception of the metal can is very positive. Canned food and beverages are a time-tested and highly dependable method of safely and efficiently packaging the products consumed daily. Cans stack easily on store shelves, fit neatly into refrigerators, are easy to store, chill quickly and stay cold longer.
Engagement between brands and consumers has never been greater. Modern technology has enabled a new generation of shoppers, who are able to comment on, share and review their experiences in real-time. This dialogue means that ‘brand experience’ is no longer shaped by the few, but by many. With the appetite for interaction increasing steadily in our digitally driven world, now is the perfect time to harness the power of connectivity to engage directly with consumers.
In recent years, the veganism movement has spiked globally. In the U.K., people are now eating 50% less beef, in Portugal, 60,000 people identify as vegan and in the U.S., there were as many searches for vegan Thanksgiving recipes in 2018 as there were for traditional turkey meals. To commemorate this rising ideology, World Vegan Month takes place every November, but the celebration is not just for those who choose to avoid meat or dairy products. Today, at least 40% of consumers are trying to incorporate more vegan foods into every meal.
In 1892, Crown’s founder, William Painter, invented a better way to package soft drinks and beer: the crown cork, more commonly known as the bottle cap. This sparked a revolution in the way we know not only beverages to be packaged across the world, but also food. The numerous benefits of cans, including convenience, production efficiency, durability, shelf life, and sustainability have led to the format remaining a top choice for food producers and consumers around the world for more than 200 years.
From candy galore on Halloween to feast-like spreads on Christmas, the holiday season is full of indulgence. This year, we’re getting a head start on our New Year’s resolutions to combat the all too common side effects of excess food consumption—and we’re taking you with us!
Crown Bevcan Europe & Middle East will return to BrauBeviale, Nuremberg (November 13-15) this year with a raft of unique packaging technologies that can help beverage brands distinguish themselves on retail shelves. Advances in shaping and decoration and alternative can sizes will be the key focus at Stand 4-4237, which demonstrate unique ways that brands build connections with today’s consumers.
This year, 74% of Americans will spend a total of $2.4 billion on Halloween decorations for their homes. To help all food and beverage manufacturers get in on the fun, Crown offers a range of decorative techniques to dress up the packaging of products that consumers love.
Imagine inks with phosphorescent pigments that glow in the dark, embossing and debossing to create intricate designs or photochromic inks that can reveal spooky or celebratory messages. The possibilities are endless.
Can a supplier really contribute to a brand’s value, beyond providing a package that protects the product and delivers the required performance? Can a supplier ever improve a customer’s efficiency? And what about visibility to the end user - can a packaging supplier help its customers capture the attention of the consumer?
In short, the answer is “yes.” This is especially true when it comes to aerosol packaging, where the functionality of a product depends on having a high performing, reliable container.
To further support the development of tomorrow’s leaders, Crown has expanded its development programs offering to include an Americas-wide Operations Leadership Development Program (OLDP). This elite program consists of three week-long segments in the United States, Brazil and Mexico.
Get ready to celebrate! July 27th is Scotch Whisky Day, offering the perfect opportunity to enjoy this popular spirit and learn about its versatility. Over the years, the distillation process has been refined, and some might say perfected, by a growing number of distillers in Scotland. The end result is what many would refer to as the national alcoholic drink of choice.
