Projected to have the most spending power of any generation, millennials make up approximately 20% of Europe’s population – creating a significant market opportunity for brand managers. Naturally, food manufacturers are eager to capture a competitive share of this demographic, but to do so, they must understand the buying behavior of these spontaneous, but value-driven consumers.
In 1892, Crown’s founder, William Painter, invented a better way to package soft drinks and beer: the crown cork, more commonly known as the bottle cap. This sparked a revolution in the way we know not only beverages to be packaged across the world, but also food. The numerous benefits of cans, including convenience, production efficiency, durability, shelf life, and sustainability have led to the format remaining a top choice for food producers and consumers around the world for more than 200 years.
From candy galore on Halloween to feast-like spreads on Christmas, the holiday season is full of indulgence. This year, we’re getting a head start on our New Year’s resolutions to combat the all too common side effects of excess food consumption—and we’re taking you with us!
Crown Bevcan Europe & Middle East will return to BrauBeviale, Nuremberg (November 13-15) this year with a raft of unique packaging technologies that can help beverage brands distinguish themselves on retail shelves. Advances in shaping and decoration and alternative can sizes will be the key focus at Stand 4-4237, which demonstrate unique ways that brands build connections with today’s consumers.
This year, 74% of Americans will spend a total of $2.4 billion on Halloween decorations for their homes. To help all food and beverage manufacturers get in on the fun, Crown offers a range of decorative techniques to dress up the packaging of products that consumers love.
Imagine inks with phosphorescent pigments that glow in the dark, embossing and debossing to create intricate designs or photochromic inks that can reveal spooky or celebratory messages. The possibilities are endless.
Can a supplier really contribute to a brand’s value, beyond providing a package that protects the product and delivers the required performance? Can a supplier ever improve a customer’s efficiency? And what about visibility to the end user - can a packaging supplier help its customers capture the attention of the consumer?
In short, the answer is “yes.” This is especially true when it comes to aerosol packaging, where the functionality of a product depends on having a high performing, reliable container.
The Beach Boys’ sentiment implies that things can never happen too soon, but for the aging population of Europe, there are many who wish that the opposite applied. Recent data from the European Union shows that the elderly population is set to increase in Europe, and that of a total population of 511.5 million in the EU-28 (as of January 1, 2017)1, some 19.4% are aged 65 or over – a significant number.
There are few things that better define Britishness than afternoon tea. The British are a nation of tea enthusiasts, and when the delights of sandwiches, cakes, pastries and biscuits are added, the occasion can become a very special repast between lunch and dinner.
In Part 1 of this mini blog series, we explored how metal packaging can help protect the integrity and quality of baby food. In this second and final post of this series, we explore recent advances in metal packaging that can help baby food manufacturers stand out on the shelf.
Baby food represents one of the fastest growing food and beverage categories in the world and is projected to grow in retail value from $53.31 billion in 2015 to $76 billion by 20211. There are several factors influencing this growth including an increasing population base, rising disposable income levels and growing urbanization. Regardless of growth drivers, the need to properly package and protect this precious cargo remains unchanged.
