In part one of this series, we learned how to best leverage today’s advanced printing techniques and technologies. Next up, Paul Fennessy, Director of Graphics, Crown Beverage Packaging North America, explains why special considerations should to be taken into account when adapting a design to be printed on the surface of a beverage can.
As beverage brands continue to battle for consumer loyalty, advanced package printing techniques are proving to be a worthy weapon to engage consumers and stand out in the retail environment. Today’s brand owners have more options available to them than ever before, from high resolution printing to the use of specialty metallic and marble effects. Whether employing tactile finishes or simply enhancing overall quality of graphics, printing can help beverage brands strengthen their image and make a lasting impression with finicky consumers.
Consumers will often engage with a new product based on looks alone. An unusual shape, appealing graphics, vibrant colors and special printing effects are all tools that brands can leverage to design a compelling package. Whether aiming to communicate a brand’s identity or introducing a limited-edition product, there are endless opportunities to combine these techniques to capture consumer attention.
As World Whisky Day approaches (May 19), whiskey lovers around the world are preparing to celebrate! However you enjoy your whiskey – with ice, water, in a cocktail or simply on its own – this unique holiday gives you a great excuse to explore this delicious spirit.
This year’s Craft Brewers Conference, hosted in Nashville, TN, welcomed upwards of 14,000 attendees, 200 speakers and 700 exhibitors – including Crown Beverage Packaging North America.1 The show was a major success, offering the opportunity for Crown to meet with many of its craft beer customers and validating the value of metal packaging as a format for this still growing market.
In part I of this Designing Desirability blog series, we explored some of the factors our design team considers when helping customers develop a packaging concept. In this second and final post in this series, Thomas Maxwell-Wood, Senior Packaging Designer, CROWN Technology, talks about how metal packaging is perceived and how designers can work with the format.
From store shelves to kitchen cupboards, packaging is an integral part of our daily lives. While its primary role is to deliver food safely and efficiently to the consumer, packaging is also a brands last chance to sway the consumers’ decision at the point of purchase. As the marketplace becomes ever more crowded, brands are fighting over a dwindling pool of consumer attention, racing to secure cost-effective ways to differentiate themselves on the shelf.
Metal beverage cans offer the perfect packaging solution for beer manufacturers. Thanks to the double seam, found today on virtually all food cans and beverage cans, metal cans deliver an airtight, hermetic seal, which preserves the flavors and attributes that make each brand of craft beer unique.
Earth Day 2018, slated for Sunday, April 22nd, is dedicated to ending plastic pollution that is commonly known to affect marine life, riddle beaches and landscapes with litter and clog waste streams and landfills.1
This year, the annual holiday that is widely associated with the color green, falls on Saturday, March 17th. What started as a religious feast day in the 17th century to observe the death of Ireland’s patron saint, St. Patrick, has since transformed into a worldwide celebration, filled with unique foods and beverages.