Can a supplier really contribute to a brand’s value, beyond providing a package that protects the product and delivers the required performance? Can a supplier ever improve a customer’s efficiency? And what about visibility to the end user - can a packaging supplier help its customers capture the attention of the consumer?
In short, the answer is “yes.” This is especially true when it comes to aerosol packaging, where the functionality of a product depends on having a high performing, reliable container.
The Beach Boys’ sentiment implies that things can never happen too soon, but for the aging population of Europe, there are many who wish that the opposite applied. Recent data from the European Union shows that the elderly population is set to increase in Europe, and that of a total population of 511.5 million in the EU-28 (as of January 1, 2017)1, some 19.4% are aged 65 or over – a significant number.
There are few things that better define Britishness than afternoon tea. The British are a nation of tea enthusiasts, and when the delights of sandwiches, cakes, pastries and biscuits are added, the occasion can become a very special repast between lunch and dinner.
In Part 1 of this mini blog series, we explored how metal packaging can help protect the integrity and quality of baby food. In this second and final post of this series, we explore recent advances in metal packaging that can help baby food manufacturers stand out on the shelf.
Baby food represents one of the fastest growing food and beverage categories in the world and is projected to grow in retail value from $53.31 billion in 2015 to $76 billion by 20211. There are several factors influencing this growth including an increasing population base, rising disposable income levels and growing urbanization. Regardless of growth drivers, the need to properly package and protect this precious cargo remains unchanged.
To further support the development of tomorrow’s leaders, Crown has expanded its development programs offering to include an Americas-wide Operations Leadership Development Program (OLDP). This elite program consists of three week-long segments in the United States, Brazil and Mexico.
Get ready to celebrate! July 27th is Scotch Whisky Day, offering the perfect opportunity to enjoy this popular spirit and learn about its versatility. Over the years, the distillation process has been refined, and some might say perfected, by a growing number of distillers in Scotland. The end result is what many would refer to as the national alcoholic drink of choice.
In part one of this series, we learned how to best leverage today’s advanced printing techniques and technologies. Next up, Paul Fennessy, Director of Graphics, Crown Beverage Packaging North America, explains why special considerations should to be taken into account when adapting a design to be printed on the surface of a beverage can.
As beverage brands continue to battle for consumer loyalty, advanced package printing techniques are proving to be a worthy weapon to engage consumers and stand out in the retail environment. Today’s brand owners have more options available to them than ever before, from high resolution printing to the use of specialty metallic and marble effects. Whether employing tactile finishes or simply enhancing overall quality of graphics, printing can help beverage brands strengthen their image and make a lasting impression with finicky consumers.
Consumers will often engage with a new product based on looks alone. An unusual shape, appealing graphics, vibrant colors and special printing effects are all tools that brands can leverage to design a compelling package. Whether aiming to communicate a brand’s identity or introducing a limited-edition product, there are endless opportunities to combine these techniques to capture consumer attention.
