The IPA, while a current staple in the craft beer and alcoholic beverage categories today, has a rich history that dates back to the 1700s. The IPA was created to solve the problem of providing beer for the British Empire in the east, namely in India, where it was too hot to brew. As such, a strong beer that could survive the grueling six-month journey from Britain was sought after. Ultimately, the IPA, which is a hoppy style beer within the broader category of pale ale, was developed.
Crown is committed to living by the principles of sustainability across its business. When it comes to our manufacturing facilities, while the mantra is ‘safety first,’ employees are also challenged to continually raise the standard of excellence by which we operate and to identify ways to improve productivity and reduce our impact on the environment.
Crown’s beverage can facility in La Crosse, Wisconsin, has recently shown its strength in this area by being recognized for its work with the state’s Focus on Energy program.
Each year, the United States commemorates the adoption of the Declaration of Independence on July 4th. Over the years, the holiday has become an opportunity for Americans to celebrate the country’s independence in a variety of ways. Many choose to hit the beach, barbeque or even have a picnic.
Flavored syrup, often used to create soft drinks when diluted with water, is a sizable product category in the French market. The sector is worth approximately 350 million Euros and 185 million liters are produced and consumed annually.
Two-thirds of the total production volume is packaged into metal cans and Crown has been at the forefront of this marketplace for over 50 years. Here are just a few of the reasons why brand owners and consumers continue to favor metal to package this popular product.
Vegetables come in an array of shapes, sizes and colors. Sautéed, steamed, boiled or braised, they can also be prepared in a variety of ways, providing consumers with countless meal options. The true value in vegetables, however, lies in their nutrition. Low in fat, cholesterol, and calories, while remaining abundant in nutrients, a diet rich in vegetables may help reduce the risk of heart disease, cancer and other ailments.1 Without these tasty and versatile foods, our meals would lack the nutrients needed to keep us going throughout the day.
Consumers are increasingly demanding customized products to meet their specific needs. Consequently, many brands are leveraging packaging innovation to enhance appeal to target demographics rather than taking a “one size fits all” approach.
Skillsoft, a leader in online education, recently interviewed our Chief Technology Officer, Daniel Abramowicz, Ph.D., to get his perspective on innovation. In this video, Dan discusses what he calls "in the box" thinking, where we work to put constraints on a challenge to help stimulate ideas and improve Crown’s success rate for new ideas. Often, people assume innovation requires a blank canvas and complete freedom of scope. Our experience at Crown challenges this view.
Crown officially opened the doors of its new, state-of-the-art beverage can plant in the United States on Tuesday, May 9, 2017. The event was attended by a variety of state and local officials as well as customers, suppliers and other guests.