From store shelves to kitchen cupboards, packaging is an integral part of our daily lives. While its primary role is to deliver food safely and efficiently to the consumer, packaging is also a brands last chance to sway the consumers’ decision at the point of purchase. As the marketplace becomes ever more crowded, brands are fighting over a dwindling pool of consumer attention, racing to secure cost-effective ways to differentiate themselves on the shelf.
Metal beverage cans offer the perfect packaging solution for beer manufacturers. Thanks to the double seam, found today on virtually all food cans and beverage cans, metal cans deliver an airtight, hermetic seal, which preserves the flavors and attributes that make each brand of craft beer unique.
Earth Day 2018, slated for Sunday, April 22nd, is dedicated to ending plastic pollution that is commonly known to affect marine life, riddle beaches and landscapes with litter and clog waste streams and landfills.1
This year, the annual holiday that is widely associated with the color green, falls on Saturday, March 17th. What started as a religious feast day in the 17th century to observe the death of Ireland’s patron saint, St. Patrick, has since transformed into a worldwide celebration, filled with unique foods and beverages.
Consumers and brand owners alike are placing a high value on sustainability. As part of this, how products are made and packaged, as well as how packages are ultimately disposed of, is under increased scrutiny and greater emphasis is being placed on moving towards a circular economy. Under this system, materials can be regenerated and constantly flow around a ‘closed loop,’ rather than being used once and then discarded.
Crown has pushed the envelope when it comes to innovation since day one. In 1892, our founder, William Painter, changed the trajectory of the beverage industry with the invention of the bottle cap (also known as the crown cork) and ultimately set the stage for a corporate culture focused on innovation. That focus still permeates throughout the Company today and drives various initiatives to keep us at the forefront of the metal packaging industry.
Packaging serves as an integral point of contact between a brand and consumers, helping to communicate core values and create a lasting connection. Whether a brand wants to emphasize convenience, portability, sustainability or its support for healthy lifestyles, a lot can be said with its choice of package format and overall design.
In keeping with our commitment to provide an update on our sustainability efforts on a biennial basis, we have just launched a new report covering progress during fiscal years 2015 and 2016.
Since we first began formally reporting on our sustainability efforts, there have been some important changes to our business and our approach to sustainability that you will find addressed in this edition: