Consumers and brand owners alike are placing a high value on sustainability. As part of this, how products are made and packaged, as well as how packages are ultimately disposed of, is under increased scrutiny and greater emphasis is being placed on moving towards a circular economy. Under this system, materials can be regenerated and constantly flow around a ‘closed loop,’ rather than being used once and then discarded.
Crown has pushed the envelope when it comes to innovation since day one. In 1892, our founder, William Painter, changed the trajectory of the beverage industry with the invention of the bottle cap (also known as the crown cork) and ultimately set the stage for a corporate culture focused on innovation. That focus still permeates throughout the Company today and drives various initiatives to keep us at the forefront of the metal packaging industry.
Help us welcome home one of our 50-year-old food cans! This Heinz Kidney Soup can was donated to the Cardiff Food Bank (Wales) last year, but was deemed unfit for redistribution due to its expiration date (which came and went a few decades ago). The can, which had a pre-decimalization price sticker that dates it to before 1971, created a stir on social media and in local and international press.
Packaging serves as an integral point of contact between a brand and consumers, helping to communicate core values and create a lasting connection. Whether a brand wants to emphasize convenience, portability, sustainability or its support for healthy lifestyles, a lot can be said with its choice of package format and overall design.
In keeping with our commitment to provide an update on our sustainability efforts on a biennial basis, we have just launched a new report covering progress during fiscal years 2015 and 2016.
Since we first began formally reporting on our sustainability efforts, there have been some important changes to our business and our approach to sustainability that you will find addressed in this edition:
At Crown, how we make our products is just as important as what we make. We remain committed to making Crown better in many different ways, including conserving resources across our operations to implementing manufacturing practices that improve productivity and safety. We are proud of these efforts and are honored when our local communities or industry recognizes them.