Packaging can make or break the success of a product by resonating with a consumer’s past or present experience, thus helping to differentiate a brand and expand the brand experience. A host of memories and emotions can define that brand experience and evoke feelings of refreshment, excitement, fun and even nostalgia.

Consumers today are more educated about the food they’re providing their families and requiring more information about food quality. Customers expect more from their retailers and food service providers, who in turn expect more from their suppliers.

This is the last post in our series about different approaches brands can take to personalize their metal packaging.

This is the third post in our series discussing different approaches brands can take to personalize their metal packaging and make a greater impact on the customer.