Engagement between brands and consumers has never been greater. Modern technology has enabled a new generation of shoppers, who are able to comment on, share and review their experiences in real-time. This dialogue means that ‘brand experience’ is no longer shaped by the few, but by many. With the appetite for interaction increasing steadily in our digitally driven world, now...

Yardley, PA – December 13, 2018. Mountain Dew, a PepsiCo International brand, has launched a special edition 33cl package featuring fluorescent inks in the Middle East. Designed to attract consumer attention and boost sales in the hot summer season, the ultra-bright green color on the can accentuates the bold Mountain Dew logo and reinforces the brand’s image. The neon color...

Yardley, PA – November 20, 2018. In the last few weeks, Crown Holdings, Inc. (NYSE: CCK) (Crown) ( www.crowncork.com), has received several prestigious industry awards for innovations that help advance the global beverage can industry. The awards recognize Crown technologies that create new opportunities to interact with consumers at the point of consumption, strengthen brand loyalty, provide differentiation at point...

Yardley, PA – November 13, 2018. Crown Bevcan Europe & Middle East, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) ( www.crowncork.com), is debuting several decorative finishes at BrauBeviale 2018 (Hall 4, Stand 4-237) to help beverage brands enhance visual appeal and foster greater interaction with consumers. The finishes are an extension of Crown’s “Colourful World” technology portfolio...