Due to the sheer number of health and beauty brands that consumers can choose from, image and presentation have become central components in the ability of a product to succeed. For cosmetic and personal care products to compete effectively on crowded store shelves, packaging must go the extra mile and drive marketing strategies. The ‘beauty’ of an innovative packaging concept...

Packaging plays a key role in differentiating brands and driving sales throughout the beverage industry. However, for wine and spirits brands, which operate at the top tier of the spectrum, the importance of packaging is intensified. These premium products often epitomize leisure and luxury. As such, they need to project an outward appearance of high quality, elegance and sophistication. When...

Yardley, PA – January 21, 2019. When design agency 20Ten Creative approached Crown Aerosols & Promotional Packaging Europe to manufacture a custom tin for bagels, the Company welcomed the opportunity to expand its product portfolio to include this original application. As part of a recent promotional campaign for New York Bakery Co., consumers buying packs of bagel thins in Asda...