CROWN Aerosols and Specialty Packaging Europe will be showcasing an exclusive preview of the future of packaging at ProSweets 2016.

A new line of 50-calorie beverages from Victoria’s Kitchen, inspired by traditional and artisanal European recipes, has won major recognition for its matte finish, 12-ounce sleek styled cans by CROWN Beverage Packaging North America.

Whether it’s a selection of luxurious chocolates, a smooth, full-bodied whiskey or that elegant perfume, a product’s packaging plays a huge role in elevating a brand’s allure and enticing the consumer. A stunning, beautifully designed metal tin using special decorative effects such as Tactile or Soft Touch finishes, are a simple way to appeal to and engage audiences, giving packaging a luxurious and distinctive feel.