The design and decoration of beverage cans may appear, on the surface, to be a straightforward affair, but there is far more to achieving an outstanding result on shelf than simply choosing some pretty shapes and colors. There is also a psychological element to be considered, as design plays a major role in how consumers perceive and differentiate between dozens...

Water is one of the most essential resources on our planet, serving multiple roles and millions of people at once. A few of water’s better-known services include providing millions with drinking water, ensuring food security and playing a vital function in the health and sanitation sectors. Beyond these direct connections, water also maintains a critical and complex relationship with biodiversity—an...

As part of our commitment to operating as a sustainable Company, we are proud of our latest recognition with a Zero Waste Certificate Initiative awarded by the Turkish government to our beverage can operations in Izmit and Osmaniye. The award is part of Turkey’s Zero Waste Policy, an action plan initiated in 2017 by local authorities, with the primary goal...

Did you know that when beverage cans are recycled, they can power more than 90% of their own production, meaning the format contributes to a smaller carbon footprint? Despite the impact that is possible through such a small package, beverage cans have not yet been tapped for their full potential. Although the format stands as the most recycled drinks package...