Philadelphia, PA – February 12, 2018. As competition for consumer attention and loyalty intensifies, brands are increasingly turning to packaging to achieve differentiation on retail shelves and enhance engagement. To deliver an interactive experience to consumers before, during and after consumption, Coca-Cola has rolled out cans of Coke, Coke Zero, Fanta and Sprite in Lithuania, Latvia and Estonia featuring Reveal...

Philadelphia, PA – January 24, 2018. Craft beer in France? Surely you mean wine? Well, no. It’s official. Craft beer in France is taking off in a big way. According to a recent Euromonitor report, beer was the most dynamic category in the country in 2016 [1], and this is set to continue as French consumers increasingly seek a wider...