As beverage brands continue to battle for consumer loyalty, advanced package printing techniques are proving to be a worthy weapon to engage consumers and stand out in the retail environment. Today’s brand owners have more options available to them than ever before, from high resolution printing to the use of specialty metallic and marble effects. Whether employing tactile finishes or simply enhancing overall quality of graphics, printing can help beverage brands strengthen their image and make a lasting impression with finicky consumers.

In part one of this series, we learned how to best leverage today’s advanced printing techniques and technologies. Next up, Paul Fennessy, Director of Graphics, Crown Beverage Packaging North America, explains why special considerations should to be taken into account when adapting a design to be printed on the surface of a beverage can.