Our Strategy and Goals

William Painter’s legacy has inspired our employees to follow his example of innovation and sustainability – a tradition that continues to drive our success more than 125 years later. Today, we remain committed to continuous improvement, both in terms of what we make and how we make it. That mindset has been a driving force behind the progression of our sustainability commitments as a Company and helped us achieve our 2020 goals and set our sights on an even more aggressive set of goals for our Twentyby30 program. 

View the Program Brochure

With the Twentyby30 program, we aim to build on our accomplishments and bring our sustainability performance to the next level. This includes making operational improvements in energy, water and waste and elevating our focus on material use efficiency, recycling, responsible and ethical sourcing and food contact and safety. We are proud to take bold steps to become the best employer, partner and corporate citizen that we can be.

Our goals were informed by the findings from an updated materiality assessment that we conducted in 2019 and reflect the issues that are important to our stakeholders, including customers, investors and employees. Areas of action were also prioritized based on their level of global urgency and where we could make the greatest impact. Finally, we support the United Nations’ Sustainable Development Goals (SDGs). Read more about how our sustainability priorities align with the SDGs.

By 2030, we aim to achieve the following goals, for which we will measure progress against a 2019 baseline:

Climate Action


Reduce Scope 1 GHG emissions, targeting a 50% combined reduction in absolute Scope 1 (fuel) and Scope 2 (electricity) emissions.


Reduce Scope 2 GHG emissions, targeting a 50% combined reduction in absolute Scope 1 (fuel) and Scope 2 (electricity) emissions.


Reduce absolute GHG emissions from our supply chain (Scope 3) by 16%.


Source 75% renewable electricity by 2030 in accordance with our SBTi GHG goals and 100% by 2040.


Reduce Volatile Organic Compound (VOC) emissions by 10% per unit of product.

Resource Efficiency


Reduce water usage in our operations by 20% by the end of 2025.


Maintain a 100% track record of meeting local wastewater standards.


Ensure all employees have continued access to safe water, sanitation and hygiene.


By 2030, be replenishing 100% of water consumed from high scarcity risk watersheds back to those watersheds.

Optimum Circularity


Send zero waste from our operations to landfill.


Reduce packaging material use by making our aluminum and steel cans 10% lighter in weight.


Support increased metal packaging recycling rates in our major markets in collaboration with industry associations and other partners.


Maintain or improve the industry-wide average of recycled content in metal cans and Transit Packaging products in collaboration with suppliers, industry associations and other partners.


Increase the recycled content of the plastic strapping we make by 10% globally.

Working Together


Reduce our Total Recordable Incident Rate (TRIR) by 20% by 2025.


Continuously encourage, inform and empower every employee to be an active participant in Crown’s Sustainability Program, creating meaningful connections between their daily tasks, their personal lives and the impact they can make in the environment and society.


Evolve toward a more employee-centric organization where Diversity & Inclusion (D&I) awareness is embedded in the organizational culture, allowing our people to be authentic at work. Encourage our top management to be D&I role models as a source of inspiration for all.

Never Compromise


Decrease the lifecycle footprint of our products and processes through eco-design and manufacturing innovation. Crown commits to devoting at least 50% of its Research & Development technology developments toward minimizing the footprint of its products and manufacturing processes.


By 2022, all operations meet a new consolidated “One Crown Standard.” This new standard will unify existing standards of migration, toxicology and safety utilized in our various geographical locations. By 2025, Crown will have screened all food contact materials for presence of Chemicals of Concern (COC) and will take action to eliminate them where deemed necessary.


By 2025, all suppliers determined as high risk are assessed by third-party verification assessments. By 2030, 100% of Crown’s core raw materials and service suppliers, by spend, are assessed and comply with Crown Responsible and Ethical Sourcing policies and requirements, with an interim target of achieving 75% by 2025.

Governance & Ethics

Integrity, fairness, transparency and accountability are fundamental to an inclusive society and a thriving business. We operate in the spirit and letter of the law, upholding high ethical standards. We maintain and regularly review our governance principles, policies and practices to meet or exceed current legal requirements and ethical best practices.