Silver is the New Green

Silver is the New Green: Cans Lead the Way in Green Packaging

Publish Date
Wednesday, January 9, 2019
Consumer perception of the metal can is very positive. Canned food and beverages are a time-tested and highly dependable method of safely and efficiently packaging the products consumed daily. Cans stack easily on store shelves, fit neatly into refrigerators, are easy to store, chill quickly and stay cold longer. The can also possesses some unique environmental advantages of which many...

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Orange beverage can with FACT written along the side

Add More ‘Experience’ to Your Brand

Publish Date
Monday, January 7, 2019
Engagement between brands and consumers has never been greater. Modern technology has enabled a new generation of shoppers, who are able to comment on, share and review their experiences in real-time. This dialogue means that ‘brand experience’ is no longer shaped by the few, but by many. With the appetite for interaction increasing steadily in our digitally driven world, now...

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Neon green Mountain Dew can
Yardley, PA – December 13, 2018. Mountain Dew, a PepsiCo International brand, has launched a special edition 33cl package featuring fluorescent inks in the Middle East. Designed to attract consumer attention and boost sales in the hot summer season, the ultra-bright green color on the can accentuates the bold Mountain Dew logo and reinforces the brand’s image. The neon color...

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Fact Tab and Front

CrownConnect™ Facilitates New Industry-First “Almond” Blockchain Technology For Fact Water

The technology facilitates greater brands transparency and consumer interaction

Publish Date
Friday, June 15, 2018
Philadelphia, PA – June 15, 2018. In a first for the beverage industry, Crown Bevcan Europe & Middle East, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), is launching its CrownConnect ™ technology in conjunction with FACT - an all-natural sparkling drink. Each can will be marked with a 2D unique scannable code, making FACT beverage cans the first ever to be produced with a unique digital identity.

Read the full article: CrownConnect™ Facilitates New Industry-First “Almond” Blockchain Technology For Fact Water

A Picture Speaks a Thousand Words – Part I

Publish Date
Thursday, May 24, 2018
As beverage brands continue to battle for consumer loyalty, advanced package printing techniques are proving to be a worthy weapon to engage consumers and stand out in the retail environment. Today’s brand owners have more options available to them than ever before, from high resolution printing to the use of specialty metallic and marble effects. Whether employing tactile finishes or simply enhancing overall quality of graphics, printing can help beverage brands strengthen their image and make a lasting impression with finicky consumers.

Read the full article: A Picture Speaks a Thousand Words – Part I

sample of various finishes
Consumers will often engage with a new product based on looks alone. An unusual shape, appealing graphics, vibrant colors and special printing effects are all tools that brands can leverage to design a compelling package. Whether aiming to communicate a brand’s identity or introducing a limited-edition product, there are endless opportunities to combine these techniques to capture consumer attention.

Read the full article: Package Design: Dazzling Consumers with Color and Special Finishes

Promotional Packaging

Designing Desirability Series: Creating the Concept

Publish Date
Friday, April 20, 2018
From store shelves to kitchen cupboards, packaging is an integral part of our daily lives. While its primary role is to deliver food safely and efficiently to the consumer, packaging is also a brands last chance to sway the consumers’ decision at the point of purchase. As the marketplace becomes ever more crowded, brands are fighting over a dwindling pool of consumer attention, racing to secure cost-effective ways to differentiate themselves on the shelf.

Read the full article: Designing Desirability Series: Creating the Concept

Beverage cans
In part I of this Designing Desirability blog series, we explored some of the factors our design team considers when helping customers develop a packaging concept. In this second and final post in this series, Thomas Maxwell-Wood, Senior Packaging Designer, CROWN Technology, talks about how metal packaging is perceived and how designers can work with the format.

Read the full article: Designing Desirability Series: The Benefits of Metal Packaging

Brunel Design Challenge participants with a Reset Re-Jar concept

Collaboration for Future Metal Packaging Innovation

Publish Date
Tuesday, March 6, 2018
Crown has pushed the envelope when it comes to innovation since day one. In 1892, our founder, William Painter, changed the trajectory of the beverage industry with the invention of the bottle cap (also known as the crown cork) and ultimately set the stage for a corporate culture focused on innovation. That focus still permeates throughout the Company today and...

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Trinidad and Tobago Manufacturers Association’s (TTMA) 4th annual Excellence in Manufacturing Award

Crown Lithography Trinidad Recognized for Green Efforts

Publish Date
Tuesday, November 28, 2017
At Crown, how we make our products is just as important as what we make. We remain committed to making Crown better in many different ways, including conserving resources across our operations to implementing manufacturing practices that improve productivity and safety. We are proud of these efforts and are honored when our local communities or industry recognizes them. Just last...

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Island Records Beer Range

Island Records and Crown — World’s Best Can

Crown’s unique musical craft beer can for Island Records wins Best Can at Annual World Beverage Awards

Publish Date
Monday, November 20, 2017
Philadelphia, PA – November 20, 2017 . The iconic record label Island Records has partnered with Crown Bevcan Europe and Middle East, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), to launch the world’s first “Shazamable” can for its Session IPA Beer. This collaboration was recognized at the Annual World Beverage Innovation Awards, held in September at...

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Crown Wins Big at 2017 Award Ceremonies

Publish Date
Monday, July 24, 2017
Crown’s innovations have been recognized with a number of prestigious awards in 2017. Gold Award At the 29th DuPont Awards for Packaging Innovation, Crown received a Gold Award for packaging innovation . [[{"fid":"1051","view_mode":"media_original","fields":{"format":"media_original","alignment":"","field_file_image_alt_text[und][0][value]":"Europe PeelFit Can","field_file_image_title_text[und][0][value]":false},"type":"media","field_deltas":{"6":{"format":"media_original","alignment":"","field_file_image_alt_text[und][0][value]":"Europe PeelFit Can","field_file_image_title_text[und][0][value]":false}},"link_text":null,"attributes":{"alt":"Europe PeelFit Can","height":1643,"width":2007,"style":"height: 287px; width: 350px;","class":"media-element file-media-original","data-delta":"6"}}]] Crown’s Peelfit ™ can, which enhances convenience, lightweighting and product protection, was highlighted as a standout product...

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Crown logo against a cloudy sky
Philadelphia, PA – July 24, 2017. CROWN Bevcan Europe and Middle East, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), will showcase advances in digital technologies and decorative finishes for the beverage sector at Drinktec 2017 (September 11-15, 2017; Hall A1 Stand 133). CrownConnect ™ will be a major focus for Crown at the event, as its...

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Pictured at the June 21, 2017 awards presentation (left to right) is Alex Lueck, Xcel Energy; Bill  Clements, Crown Beverage Packaging; Chad Bulman, Focus on Energy; Chad Jacobsen,  Crown Beverage Packaging; Randy Urness, Focus on Energy.
Crown is committed to living by the principles of sustainability across its business. When it comes to our manufacturing facilities, while the mantra is ‘safety first,’ employees are also challenged to continually raise the standard of excellence by which we operate and to identify ways to improve productivity and reduce our impact on the environment. Crown’s beverage can facility in...

Read the full article: La Crosse Plant Takes a Proactive Approach to Saving Energy

man pours cup of La Colombe coffee

La Colombe and Crown Team Up to Help Consumers Brew the Perfect Cup of Specialty Coffee at Home

New convenience driven package delivers precise portions of fresh, premium coffee

Publish Date
Monday, July 17, 2017
Philadelphia, PA – July 17, 2017. Following the successful launch of the Draft Latte, a distinctive crafted coffee drink using Crown’s InnoValve technology, La Colombe Coffee Roasters and CROWN Beverage Packaging North America, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) ( www.crowncork.com ), have partnered again to bring another unique experience to coffee lovers everywhere. The MiniVault...

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Crown Reveal Technology

Standing Out in the Crowd

Publish Date
Monday, July 17, 2017
With the Fast Moving Consumer Goods (FMCG) market thriving in many parts of the world, product proliferation has been driven to new heights. For example, in the U.S. alone, 21,435 food and beverage products and 18,694 nonfood products were introduced to the market in 2016 . That’s a lot of choice for consumers, but options are exactly what today’s shoppers...

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Nescafé Azera Coffee

Crown Brings to Life Exclusive Tins for Nescafé® Azera Coffee

Packages convey the perception graphic design students have of urban coffee culture around the world

Publish Date
Thursday, June 29, 2017
Philadelphia, PA – June 29, 2017. For the third consecutive year, Nestlé, maker of the NESCAFÉ ® AZERA coffee brand, has teamed up with CROWN Aerosols & Specialty Packaging Europe, a business unit of Crown Holdings, Inc. (Crown) (www.crowncork.com), on the launch of a series of limited-edition tins. Created in collaboration with graphic design students from the University for the...

Read the full article: Crown Brings to Life Exclusive Tins for Nescafé® Azera Coffee