Emprint™ is an exciting tool that beverage manufacturers can use to attract consumer interest at the point-of-sale and encourage engagement. Its unique 'micro-embossed' effect fosters a premium tactile feel and enables the creation of custom grip features. The finish also has a visual effect because light refracts off it. This unique process helps beverage brands deliver distinctive designs with near-perfect alignment to the printing on the rest of the can.
How It Works
Light is refracted from the textured surface, creating a matte/gloss or 3D effect, adding a whole new dimension to package designs. This finish is used on select areas of the beverage can.