These novel temperature-sensitive inks offer brand owners a unique opportunity to increase engagement with consumers before, during and after beverage consumption. Graphics can change to ‘reveal’ specific imagery and messaging as the cold product inside the beverage can is consumed. This technology provides one ambient ‘original’ image, one ‘cold’ image and as the consumer drinks the contents of the can, a third image appears, offering the perfect vehicle to hide a message.
How It Works
Two thermochromic inks appear at the same time when the can is cold, but as the cold product is consumed, one ink disappears.