Thermochromic inks change color at a specified temperature as the product is chilled. Beverage cans using these inks have two distinct visual states: at ambient temperature and at chilled/cold temperature. The inks are available in a wide range of colors, allowing for greater design freed om and generating more opportunities to engage with consumers.
How It Works
A special ink that reacts to temperature is applied to specific elements of the graphic design and changes appearance when the can is warm or cold.