Craft Beer and Beverages

This includes a variety of craft-style beverage categories that continue to skyrocket in terms of consumer demand and are expected to continue capturing market share.
Craft Beer
Crown recognized the potential of the craft beer industry early on and has helped countless breweries expand their reach to consumers with innovative beer packaging. There are several factors driving the adoption of the craft beer can by the craft beer industry, including the inherent barrier properties that protect freshness and taste and printing techniques that enable brands to express their unique identities. Case in point: The Society of Independent Brewers (SIBA) Craft Brew Report 2022 indicates that the volume of its members’ craft beer going into cans has more than tripled since 2019.1
Like every industry, the craft beer market was impacted by the pandemic, but it seems to be on the rebound. For example, in the U.S. in 2021, overall U.S. beer volume sales were up 1%, while craft brewer volume sales grew 8%. This increased small and independent brewers’ share of the country’s beer market by volume to 13.1%, up from 12.2% the previous year.2 The figures mark a return to pre-pandemic norms when craft beer growth outpaced the overall beer market. In Europe, SIBA member breweries saw average production recover in 2021, after a dramatic fall in 2020, but it remains below 2019 levels.3
Cocktails and Mocktails
The portability and durability characteristics that make cylindrical beverage cans so appealing in the craft beer category also apply to the cocktails segment. Consumers appreciate the convenience of a pre-mixed drink in a lightweight format that retains freshness and regulates temperature. Canned cocktails eliminate prep time and the burden of carrying multiple ingredients and tools. Ready-to-drink spirits represented $741 million in U.S. retail-store sales in 2021 through Dec. 25, more than double the sales over the same period a year earlier.4 A NielsenIQ Global Snapshot report shows the rise of pre-mixed cocktails has global appeal, with Europe showing an 11.7% increase in sales for pre-mixed beverages from 2020 to 2021.5
Consumption of mocktails, which provide a liquor-free alternative to popular libations like the gin and tonic or Moscow mule, is also on the rise. As reported by NielsenIQ, sales of non-alcoholic beverages rose 33.2% in the last year, with $331 million in total sales. Non-alcoholic beer and cider sales grew by 31.7%, but more notably sales of non-alcoholic spirits grew 113.4% during the same period.6
2 https://www.brewersassociation.org/statistics-and-data/national-beer-stats/
In the Market

Crown Holdings, Inc. Declares Quarterly Dividend
Crown Holdings, Inc. Reports First Quarter 2023 Results

Leading Aluminum Beverage Can Manufacturers and Can Sheet Producers Endorse Strategy for Net-Zero, 1.5°C-aligned Aluminum Industry
Crown Holdings Schedules First Quarter 2023 Earnings Conference Call

IWD Video Series, Episode 5: How does Crown #EmbraceEquity within the organization and ensure equal opportunities for professional development?

IWD Video Series, Episode 4: What makes women a valuable part of a workforce?

IWD Video Series, Episode 3: How Crown promotes a supportive and inclusive work environment

IWD Video Series, Episode 2: Why is it important to support gender diversity and inclusion?

IWD Video Series, Episode 1: What Does International Women's Day Mean to You?

International Women's Day 2023
Crown Holdings, Inc. Declares Quarterly Dividend
Crown Holdings, Inc. Reports Fourth Quarter 2022 Results

Supporting the Transition of MENA’s Food & Beverage Sector to a Circular Economy Series (part II of II)

Supporting the Transition of MENA’s Food & Beverage Sector to a Circular Economy Series (Part I of II)

Crown Wins Multiple Awards for Innovative Designs Across Global Competitions

Our Commitment to Help Slow the Pace of Climate Change
Crown Holdings Schedules Fourth Quarter 2022 Earnings Conference Call

Aquarius Competition Leverages Accents™ Variable Printing Technology
