Standing Out in the Crowd
With the Fast Moving Consumer Goods (FMCG) market thriving in many parts of the world, product proliferation has been driven to new heights. For example, in the U.S. alone, 21,435 food and beverage products and 18,694 nonfood products were introduced to the market in 2016. That’s a lot of choice for consumers, but options are exactly what today’s shoppers are looking for. These demands – combined with greater competition – mean brand owners have to be more creative and unique when it comes to packaging design to ensure their products stand out loud and proud on retail shelves.
Metal packaging has a lot to offer when it comes to enhancing shelf appeal. Brand owners can choose from a multitude of decorative finishes, shaping options, graphics and innovative styles, as well as technological advances that allow your products to provide an interactive consumer experience and true differentiation at point-of-sale.
Equally as important as choosing the right package is choosing the right partner. Seek a partner like Crown that can add value in this area. After all, design is critical when creating packaging that is striking, eye-catching and efficient to produce.