Innovation, Sustainability and Collaboration Serve as Central Themes at Crown's Booth at BrauBeviale 2019

Crown display booth at BrauBeviale 2019
Tuesday, November 5, 2019

Yardley, PA – November 05, 2019. At BrauBeviale 2019 (November 12-14; Nuremberg, Germany) Crown Bevcan Europe & Middle East, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (, is highlighting how its 360-degree design capabilities and partnership approach can help beverage brands create unforgettable consumer experiences and grow market share. Visitors to Stand 4-237, Hall 4 will get a live demonstration of Crown’s full-service capabilities. From being a supplier of advanced sustainable metal packaging technologies that can help products stand out on store shelves to the robust support available at each stage of the manufacturing process, Crown is well-equipped to take the seed of an idea through to a polished and proven product, and the support elements run parallel at all times.

As a market leader in the beverage packaging sector, Crown always has a firm eye on what the industry is doing now and on the trends that continue to shape its future. The Company’s team of experts will work with brands looking to launch and grow in new markets, such as water, wine and coffee for example. Furthermore, visitors at the stand will have a chance to fully understand how Crown can help them to take full advantage of the opportunities metal packaging can provide. Advancements in decorating and shaping and technologies that enhance package functionality and consumer convenience are among the innovations at the show. 

Sustainability is high on Crown’s agenda and a key area on display at the stand. An increasing number of consumers and brand owners are seeking packaging that supports the Circular Economy and working with a company that contributes continuously to improve this. From every angle, metal packaging is naturally circular. It is produced from viable sources of raw materials, with aluminium and iron ore being the third and fourth most abundant elements in the earth’s crust. Metal recycling is also based on a material-to-material loop, with no loss of physical properties. 

Veronique Curulla, Marketing & Business Development Director at Crown Bevcan Europe & Middle East, explained: “Crown takes its sustainability role seriously, setting a high bar for targets in a number of key areas. For example, we have pledged a transition to 100% renewable electricity by 2050. By the end of 2017, we had already surpassed our target reduction of 5% energy reduction, and we are well on track to hit a 10% reduction in GHEs. Ecovadis gave Crown a Gold Rating in 2018 – putting us in the top 3% of all suppliers assessed for Sustainability of Procurement, while CDP – which enables companies to measure and manage their environmental impact-rated us the best in the metal packaging industry in 2017.”

Finally, visitors to Crown’s booth will learn how the Company supports customers at every stage of the design and production process. Its in-house Graphics Studio, a one-stop-shop, and center of excellence for customers in the EMEA region works in partnership with brands to bring their visions to life in metal packaging. The Company’s Customer Technical Service (CTS) organization will also provide expert technical advice to maximize customers' production capabilities and to help develop the highest quality finished product.

About Crown Holdings, Inc. 

Crown Holdings, Inc., through its subsidiaries, is a leading global supplier of rigid packaging products to consumer marketing companies, as well as transit and protective packaging products, equipment and services to a broad range of end markets. World headquarters are located in Yardley, Pennsylvania. For more information, visit 

For more information, contact:

In Europe: Veronique Curulla, Marketing & Business Development Director, Crown Bevcan Europe & Middle East; Tel: 33 1 49 18 40 28; Email: 

In North America: Jon Beam, Marketing Manager; Tel: (215) 698-5248; Email: 

In South America: Fabio Braido, Commercial Coordinator Crown Embalagens Metalicas da Amazonia S.A.; Tel:  55 11 4529-1081; Email:   

In Mexico: Ramiro Barney, Commercial Director, Crown Beverage Packaging Mexico; Tel: 52 (722) 275 5810; Email: 

In Asia Pacific: Frank Koh, Senior Vice President, Crown Asia Pacific Holdings Ltd; Tel: 65-622 948 28; Email:

For editorial inquiries: Maria Ciubotaru, Associate Vice President, Finn Partners; Tel: 44 207 017 8345; Email: