New Lightweight Beverage End from Crown Helps Beverage Brands Enhance Sustainability Credentials

The Interchangeable SuperEnd® beverage end reduces metal use by over 10%

SuperEnd lightweight beverage can end
Monday, September 18, 2017

Philadelphia, PA – September 18, 2017. A new generation of lightweight SuperEnd® beverage ends from CROWN Asia Pacific, a division of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), reduce metal use by over 10% when compared to conventional 202 diameter (52mm) ends. The Interchangeable SuperEnd® beverage end is compatible with seamer tooling used with other lightweight ends on the market. 

The lightweight nature of the ends means less aluminum is required for the manufacturing process, decreasing the amount of energy required during distribution. In addition, like all metal packaging, the ends are 100% recyclable and infinitely recyclable, making aluminum a permanent resource that underpins the circular economy, where materials can be used again and again with no loss in quality or physical properties. 

The innovation advances the revolutionary SuperEnd® beverage end technology by further reducing metal use. Since the technology’s launch in 2000, more than 580 billion SuperEnd® beverage ends have been produced by Crown and its licensees, saving over 150,000 metric tons of aluminum, over 2,550 metric tons of coatings and over 1,160,000 metric tons of greenhouse gases.

“Innovation and sustainability have served as the backbone of Crown’s philosophy since we were founded 125 years ago,” said Robert Bourque, President of CROWN Asia Pacific. “We are excited to advance the widely adopted SuperEnd® beverage end technology platform even further and to support our customers in their sustainability journeys.”

The new Interchangeable SuperEnd® beverage end is commercially available to beverage manufacturers in the Asia Pacific region. 

Opening a SuperEnd beverage can

About Crown Holdings, Inc.

Crown Holdings, Inc., through its subsidiaries, is a leading supplier of packaging products to consumer marketing companies around the world. World headquarters are located in Philadelphia, PA. For more information, visit www.crowncork.com.

For more information, contact: 

In Asia Pacific: Evelyn Lim, Assistant to the President, CROWN Asia Pacific Holdings Ltd; Tel: 65 6229-4880; Email: Evelyn.Lim@crowncork.com.sg 

In Europe: Matt Twiss, Marketing & Business Development Director, CROWN Bevcan Europe and Middle East; Tel: 41 41 759 10 02; Email: Matthew.Twiss@eur.crowncork.com 

In the United States: Ron Skotleski, Director of Marketing, North America, CROWN Beverage Packaging; Tel: (215) 718-1303; Email: Ron.Skotleski@crowncork.com 

In Mexico: Ramiro Barney, Commercial Director, CROWN Beverage Packaging Mexico; Tel: +52 (722) 275 5810; Email: Ramiro.Barney@famosa.com.mx

In South America: Fabio Braido, Sales Manager, CROWN Embalagens Metálicas da Amazônia S.A.; Tel: 55 11 4529 1081; Email: fabio.braido@crowncork.com.br

For editorial inquiries: Thomas T. Fischer, Vice President Investor Relations and Corporate Affairs; Tel: (215) 552-3720; Email: thomas.fischer@crowncork.com