News | Crown

Orange beverage can with FACT written along the side

Engagement between brands and consumers has never been greater. Modern technology has enabled a new generation of shoppers, who are able to comment on, share and review their experiences in real-time. This dialogue means that ‘brand experience’ is no longer shaped by the few, but by many. With the appetite for interaction increasing steadily in our digitally driven world, now...

Read the full article: Add More ‘Experience’ to Your Brand

Garbanzo beans in clear containers on a while table cloth

In recent years, the veganism movement has spiked globally. In the U.K., people are now eating 50% less beef, in Portugal, 60,000 people identify as vegan and in the U.S., there were as many searches for vegan Thanksgiving recipes in 2018 as there were for traditional turkey meals. To commemorate this rising ideology, World Vegan Month takes place every November...

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Yardley, PA – December 13, 2018. Mountain Dew, a PepsiCo International brand, has launched a special edition 33cl package featuring fluorescent inks in the Middle East. Designed to attract consumer attention and boost sales in the hot summer season, the ultra-bright green color on the can accentuates the bold Mountain Dew logo and reinforces the brand’s image. The neon color...

Read the full article: Special Edition Mountain Dew Cans Bring Neon Inks to the Middle East

YARDLEY, Pa., Dec. 6, 2018 /PRNewswire/ -- Crown Holdings, Inc. (NYSE: CCK) ( www.crowncork.com) will present to the investment community on Tuesday, December 11, 2018 from 8:00 am to 11:30 am (EST) as part of its investor event in Cincinnati, Ohio. Crown senior management and business leaders will discuss trends, opportunities and key metrics of its major businesses followed by...

Read the full article: Listen Live To Crown Holdings, Inc.'s Management Briefing At Investor Event