Crown Focuses on Optimization in Brazil

Publish Date
Thursday, July 23, 2015
Following 2014’s strong growth of 10.7% as a result of both the FIFA World Cup and the country’s presidential election, industry experts anticipate that the Brazilian beverage segment will see a more modest increase in 2015. Looking further ahead, Euromonitor, a market research provider, projects that the 2016 Summer Olympic Games in Rio de Janeiro (Rio 2016) will boost performance of beverage packaging. As a result, companies like CROWN Embalagens Metálicas da Amazônia S.A. (Crown Brazil), a joint venture of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com) and Évora S.A. of Porto Alegre, Brazil, are preparing for the estimated demand by focusing on enhancing production this year.

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The Sixth Sense of Packaging

The Sixth Sense of Packaging

Publish Date
Tuesday, June 16, 2015
Brands have typically leveraged dazzling graphics and unique packaging shapes and convenience features to grab attention at point of sale. Recently, new technologies and innovations—particularly for metal packaging—have taken shelf appeal to a new level by creating packaging that truly engages the five senses.

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