Crown’s Reveal temperature sensitive inks made their commercial debut with Coca-Cola on beverage cans of Coke, Coke Zero, Fanta and Sprite in Lithuania, Latvia and Estonia. The brand adopted the engaging inks to deliver an interactive, fun experience to consumers before, during and after consumption. Can graphics include either a person or cartoon-style animal and a speech where one of four distinct messages appear when the can is chilled. The smart packaging includes an interactive quick response (QR) code beneath the image which links to exclusive video content and drives traffic to the brand’s website. Reveal ink technology is the result of collaboration between Crown and Chromatic Technologies Inc. (CTI).