Yardley, PA – July 15, 2021. To bring its summer campaign to life on its packaging, iconic beer brand Cruzcampo, a member of the Heineken Spain family, turned to Crown Bevcan Europe & Middle East (Crown) to produce a series of 12 novel can designs. With a campaign theme of “Con Mucho Acento,” which translates to “heavily accented” in English...

According to the European Market Observatory for Fisheries and Aquaculture Products (Eumofa), in 2018, canned fish represented 25% of the consumption of fish in Europe, which is a significant share of the market. The trend has been experiencing a steady growth in the past years and has been accelerated by the pandemic. With some trends like home office (or lunch...

As we mark the end of one chapter of sustainability and embark on another, we are eager to share the positive impact we have made to date in our industry through our 2020 Interim Sustainability Report. Titled, “Enduring Values, Continuous Progress,” our latest report demonstrates the responsibilities and commitments we maintain with our environments, communities and stakeholders as we dig...

Creating a successful beverage package relies on thoughtful design at every level. While core branding and product information lives on the body of the container, beverage can ends play a critical, and often overlooked, role in consumer engagement. Numerous technology advancements have been made in beverage ends in recent years, allowing brand owners to increase interaction and stand out in...