News

Four multi-colored beverage cans

Danone Unveils New "4U" Line of Carbonated Juices and Teas in Brazil in Sleek Style Beverage Cans from Crown

Launch marks the brand’s debut in the natural beverage market

Publish Date
Friday, February 8, 2019
Yardley, PA – February 8, 2019. To deliver new beverage options to consumers seeking healthier alternatives, Danone Waters Brazil has partnered with Crown Holdings, Inc. (NYSE: CCK) (Crown) ( www.crowncork.com) to launch its newest brand, 4U by Danone. Debuting in the Brazil market in November, the 4U line features two carbonated juices and two flavored teas, all made with 100%...

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Square tin with a picture of a man holding his chin

Leveraging Metal to Boost Cosmetic and Personal Care Brands

Publish Date
Wednesday, February 6, 2019
Due to the sheer number of health and beauty brands that consumers can choose from, image and presentation have become central components in the ability of a product to succeed. For cosmetic and personal care products to compete effectively on crowded store shelves, packaging must go the extra mile and drive marketing strategies. The ‘beauty’ of an innovative packaging concept...

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One black metal tin and one white metal tin

Elevating Wine and Spirits Brands with Innovative Packaging

Publish Date
Thursday, January 31, 2019
Packaging plays a key role in differentiating brands and driving sales throughout the beverage industry. However, for wine and spirits brands, which operate at the top tier of the spectrum, the importance of packaging is intensified. These premium products often epitomize leisure and luxury. As such, they need to project an outward appearance of high quality, elegance and sophistication. When...

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Light blue tin container with pictures of street signs, taxis, and buildings

A Bagel in a Tin? Why Not?

New York Bakery Co. launches bagel promotion centered around custom metal lunch box

Publish Date
Monday, January 21, 2019
Yardley, PA – January 21, 2019. When design agency 20Ten Creative approached Crown Aerosols & Promotional Packaging Europe to manufacture a custom tin for bagels, the Company welcomed the opportunity to expand its product portfolio to include this original application. As part of a recent promotional campaign for New York Bakery Co., consumers buying packs of bagel thins in Asda...

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