Elevating Wine and Spirits Brands with Innovative Packaging
Publish Date
Thursday, January 31, 2019
Packaging plays a key role in differentiating brands and driving sales throughout the beverage industry. However, for wine and spirits brands, which operate at the top tier of the spectrum, the importance of packaging is intensified. These premium products often epitomize leisure and luxury. As such, they need to project an outward appearance of high quality, elegance and sophistication. When...
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A Bagel in a Tin? Why Not?
New York Bakery Co. launches bagel promotion centered around custom metal lunch box
Publish Date
Monday, January 21, 2019
Yardley, PA – January 21, 2019. When design agency 20Ten Creative approached Crown Aerosols & Promotional Packaging Europe to manufacture a custom tin for bagels, the Company welcomed the opportunity to expand its product portfolio to include this original application. As part of a recent promotional campaign for New York Bakery Co., consumers buying packs of bagel thins in Asda...
Packaging for the Senses
Publish Date
Monday, January 21, 2019
Consumer demand drives product proliferation across a wide variety of food and beverage categories. In order to keep their interest at point of sale, brands are increasingly going the extra mile to capture consumer attention. On second thought, let’s change that to five miles – representing the five senses that manufacturers can tap into with metal packaging solutions. First, there...
Two Brothers, One Plan, Many Cans!
Publish Date
Tuesday, January 15, 2019
Yardley, PA – January 15, 2019. When French brewery Brasseurs Savoyards was revived by the Onorati brothers - Antoine and Étienne - in 2014, their passion for amateur brewing quickly rose to a professional level. Within a short time, they had transformed the brewery’s fortunes by implementing an organic approach to traditional Haute Savoie brewing methods, drawing on its rich...