Innovations in Beverage Cans

Reveal Inks
Crown’s Reveal temperature sensitive inks offer brand owners a unique opportunity to increase engagement with consumers before, during and after beverage consumption. Formulated in partnership with Chromatic Technologies, Inc. (CTI), graphics can change to ‘reveal’ specific imagery and messaging as the cold product inside the beverage can is consumed, fostering greater interaction between consumers and brands.
CrownSmart™
CrownSmart™ is an augmented reality packaging innovation. It allows brand owners from North America to Europe to create unique smart packaging that delivers a wide range of content and experiences via a unique AR code. See how it works.
Global Vent™
Crown’s Global Vent™ is a unique beverage end technology that features a dual aperture opening to facilitate a smoother pour from the beverage can, enhancing the consumer experience. Consumers simply open the beverage can as usual, turn the tab to align it over the button-shaped depression to the right of the main opening and then press down to activate the second aperture.
SuperEnd® Beverage Ends
When Crown introduced the revolutionary SuperEnd® beverage end technology, it was the first major breakthrough in beverage end design in nearly 20 years. The end reduces metal use by 10% and its unique geometry delivers several key benefits to fillers.
360 End®
With Crown's 360 End®, the entire lid of the beverage can is removed, turning the metal can itself into a drinking cup and eliminating the need for separate glassware. Ideally suited for the beer industry, the 360 End® allows the full flavor and aroma of the beer to hit the drinker’s senses.

Success Stories

Coca-Cola Reveal Inks
Crown’s Reveal temperature sensitive inks made their commercial debut with Coca-Cola on beverage cans of Coke, Coke Zero, Fanta and Sprite in Lithuania, Latvia and Estonia.
Noon Whistle Brewing
Three longtime friends fulfilled their dream of starting a business together by founding Noon Whistle Brewing, based in Lombard, IL, in 2014. The brand’s name is reminiscent of an old town tradition where a whistle would signal workers to take a break in between shifts and enjoy a beer at noon.
Noble Rey - Neodif
French consumers are seeking a wider selection of beers from around the world and craft beer in France is becoming increasingly popular.
La Colombe Coffee Roasters
La Colombe Coffee Roasters is committed to delivering coffee to consumers everywhere and is obsessed with the idea that “America deserves better coffee.”